Promotional Product Ideas

Several tradeshows are held throughout the year. If you are a business owner, attending these events should be included in your calendar. If tradeshow marketing is not yet part of strategy, consider the following statistics: 81% of tradeshow attendees have buying authority. This means that 4 out of 5 people who walk the aisles are potential customers for your company. 85% of decision makers say attending trade shows save their company time and money by bringing vendors together under one roof. Converting a trade show lead to a sale is 38% cheaper than sales calls alone 91% of attendees say...

In running your own business, you need to make important decisions that can impact your business operations. Marketing research is crucial for making informed business decisions. It provides information and knowledge about products, advertising, and marketing. One form of marketing research is focus group discussion. Whether you are evaluating existing or introducing imprinted food gifts, one of the best research methods you can use is focus group discussions. Wondering how you can go about with the research process? Read on and be guided on how to conduct focus group discussions using imprinted food gifts with logo. PLANNING THE EVENT A...

In a digital world, having a physical store can still give you an edge over your competitors. While shopping online offers the convenience of being able to shop on the comforts of your home, many shoppers still prefer to touch and get a feel of the merchandise they are buying. Aside from that, some customers want to take home their merchandise right away. So if you have an online and offline store, you need to capture the attention of your shoppers and get them excited about your merchandise. Offering in-store promotions is a way to build a customer base and...

With customers demanding that companies become more socially responsible, integrating corporate social responsibility (CSR) into your culture becomes top priority. This is also important because employees are now looking for the companies they work in to be more supportive of causes. More than 8 out of 10 (86%) employees expect their employers to provide them with opportunities to engage in the community and 87% believe that their company should support causes and issues that matter to them. For companies that have corporate social responsibility as part of their strategy, 88% believe that community engagement is an effective program for attracting...

There is a popular cliche which goes, “First impressions last.” The saying strongly applies to building your corporate image. At the onset, you need to have a positive company image to your customers. The key to a successful business lies on having a solid reputation. With the growing expectations of consumers for businesses to be socially responsible, you need to build a solid reputation to gain the attention of customers. Building a clear corporate image is hard to do. It is not something that will happen overnight. Building a reputation takes years of dedication and commitment. Corporate image is crucial...