Promotional Product Ideas

Exploring the Decline of Car Lighters and the Future of Flame-Free Promos In the past, nearly every vehicle had a built-in lighter — a cylindrical heating element that served smokers and non-smokers alike. Today, those features have all but disappeared, replaced by USB ports and power outlets. Many wonder: Why are lighters banned? And more curiously: Why did they stop making car lighters? The answers point to shifting cultural norms, safety concerns, and innovation in car design. For marketers and business owners, this shift also highlights the growing popularity of safer, more functional branded items like custom lighters for events,...

When customizing products for your brand—especially something as unique and practical as custom lighters—color selection plays a big role in the final impact. Lighter colors can convey cleanliness, simplicity, or even luxury. Whether you're working with a manufacturer, graphic designer, or doing it yourself, understanding how to lighten colors effectively is essential for a successful design. In this post, we'll break down how color lightening works, the tools you can use, and why this matters when designing your own promotional products, including lighters. Understanding Color and Lightness Color is defined by three main elements: hue, saturation, and lightness (or brightness). When...

Pillar Blog Post for the Cluster: How Do I Make My Own Lighter? When exploring the world of reusable and customizable lighters, you may come across the term Clipper lighter—a unique and practical option that has gained popularity across various industries, especially among lifestyle and promotional brands. If you’re a business or brand looking to create custom lighters that align with your identity, understanding what Clipper lighters are and how they differ from others is a great place to start. What Is a Clipper Lighter? A Clipper lighter is a refillable, reusable lighter originally designed by Flamagas, a company based...

A Pillar Guide for Brands Exploring Custom Lighters and Brand Visibility When someone asks, “How do you make yourself lighter?” it can take on more than one meaning. Whether you’re thinking metaphorically—like simplifying your brand image—or literally, such as crafting your own fire-starting tool, the idea revolves around illumination, simplification, and visibility. In this guide, we’ll explore both the DIY angle of making a lighter and how companies can use that concept to spark interest in their branding through custom lighters. What Does It Mean to “Make Yourself Lighter”? This phrase can have different interpretations depending on the context: Personal...

Lighters are popular promotional tools—especially custom lighters that combine functionality with brand visibility. Whether you're sending samples to clients or distributing a promotional order, you may be wondering: Can you actually mail lighters? The answer isn’t as simple as yes or no—it depends on the type of lighter and how you plan to ship it. In this guide, we’ll break down the rules, shipping options, safety tips, and how this connects to your ability to create and distribute custom promotional lighters, such as Bic lighters, with confidence. Are Lighters Allowed in the Mail? Yes, you can mail lighters—but only under specific...