Several tradeshows are held throughout the year. If you are a business owner, attending these events should be included in your calendar. If tradeshow marketing is not yet part of strategy, consider the following statistics:
- 81% of tradeshow attendees have buying authority. This means that 4 out of 5 people who walk the aisles are potential customers for your company.
- 85% of decision makers say attending trade shows save their company time and money by bringing vendors together under one roof.
- Converting a trade show lead to a sale is 38% cheaper than sales calls alone
- 91% of attendees say that they get the most useful buying info from trade shows and events
Attending trade shows may entail a lot of preparation on your part. However, at the end of it all, you could look forward to a huge return of investment. Trade show traffic generation need not be complicated on your part. You can start off with promotional products like imprinted toys and games with logo. Here is how to go about with trade show traffic generation using imprinted toys and games.
DEFINE YOUR GOALS
Success is hard to achieve if you do not have a clear definition of it. Start off with a challenging but realistic goal. How many potential buyers of toys with logo do you want your booth staff to talk to? How many leads do you want to have at the end of the show? By setting goals for imprinted toys, you will be able to measure your success and find specific ways to meet those objectives.
PROMOTE YOUR EVENT ATTENDANCE
It may seem strange to promote a trade show that you are promoting an event that you are not directly involved in planning. But it is events like this that you can take advantage of to get as many leads as possible. The more people who will attend the trade show, the more potential leads you will have for imprinted balloons. Inform your biggest buyers of balloons with logo that you will be attending a tradeshow. Just tell them what booth you will be in so they can stop by.
CREATE A CONSISTENT IDENTITY FOR YOUR STAFF
With many exhibitors competing for the attendees just like you, it is all about making your booth as eye-catching as possible. Ensure that your booth design will catch the attention of the attendees. Avoid an overly promotional design and go for something intriguing that will make people stop and see what your brand is all about.
Creating an interactive experience can go a long way in drawing traffic to your booth. Make sure that your booth has an interactive design so you can capture leads and entertain them with contests or quizzes related to frisbees with logo. There are many new technologies that you can utilize to make the attendees’ visit to your booth interactive. For instance, you can demonstrate imprinted frisbees and let them use it as well.
CUT TO THE CHASE
“Time is gold,” as they say and this is very much applicable in trade shows. Your attendees are there for one purpose and that is to potentially buy imprinted playing cards. Avoid small talk and get straight to the point about playing cards with logo.
You need to be strategic when choosing a tradeshow to attend. Remember that attending these events will involve exhibitor fees, booth display, meals for your team, and swag merchandise like stuffed toys with logo. In addition, you would have to consider flights and hotel reservations. So make sure that the trade show you are attending will deliver the right sales leads of imprinted stuffed toys.
BIGGER IS NOT ALWAYS BETTER
There is an assumption that the bigger the trade show, the higher is the ROI. It is a reality that a certain number of attendees are only out for the freebie imprinted puzzles and not really to do business. Some smaller trade shows, on the other hand, are less expensive and with lesser attendance. So don’t be fooled by the glitz and glitter of large shows as they may not deliver the ROI you are aiming for. Your attendees may also be after the puzzles with logo you are giving out.
BE AWARE OF TIRE KICKERS
In connection with above, tire kickers are people who really are not interested in buying from you but only after the cutting boards with logo you are giving away. Learn to spot these people when they visit your booth so you do not have to waste precious time selling to them. You do not have to be rude but move on. You should also consider this when requesting for budget for freebie imprinted cutting boards.
CHOOSE THE RIGHT LOCATION FOR YOUR TRADE SHOW BOOTH
Choosing the right location for your booth can be crucial to your success. Some prefer to place their booth at the corner of an aisle or near the entrance for better visibility. You can also be close to your competitors so you can reach your target audience for imprinted lighters. If you do have a preference for location, do reserve it in advance. You would want to be in your sweet spot so you can reach your target audience for lighters with logo.
Taking advantage of trade shows is a good move for increasing sales of your golf kits with logo. Just follow these tips to ensure you get your desired ROI for imprinted golf kits.