In a digital world, having a physical store can still give you an edge over your competitors. While shopping online offers the convenience of being able to shop on the comforts of your home, many shoppers still prefer to touch and get a feel of the merchandise they are buying. Aside from that, some customers want to take home their merchandise right away.
So if you have an online and offline store, you need to capture the attention of your shoppers and get them excited about your merchandise. Offering in-store promotions is a way to build a customer base and develop brand loyalty. 8 out of 10 shoppers would change brands when offered a promotional price on your products. However, getting results would not be easy. You need to work hard to engage your shoppers online and in-store. Using promotional products like health and safety products can be effective tools for boosting your retail store. Here are some tips on how to promote your physical store using imprinted health and safety products with logo.
CREATE A FRIDAY FRENZY
Begin the weekend a little early in your shop by hosting a Friday Frenzy sale. This will also help you clear out your inventory of first aid kits with logo. When holding such events, avoid using the word “clearance,” as it is often associated with cheap or unwanted items. Using the word “Frenzy” instead will mean that there will be other shoppers at your store who will be hunting for the best deal on imprinted first aid kits.
The truth of the matter is that you do not always have to sell in order to build loyalty. Show customers that you appreciate them and you can rest assured to get their loyalty. Send out thank you cards to your mailing list or send them imprinted hand sanitizers during their birthday. When they receive hand sanitizers with logo, they will be happy and likely to recommend your store to their friends and family.
DESIGN A LOYALTY PROGRAM
While finding new customers is important, it is also worth investing to foster shopper loyalty. Your shoppers would shop more frequently if you will offer rewards. You can offer dental kits with logo as reward for loyal customers. By offering loyalty programs, shoppers will associate your brand to better deals on imprinted dental kits.
To provide more value and reap greater financial rewards, you can create in-store bundles. You can bundle imprinted lip balms with another merchandise to leverage your sales. When paired with another product, the perceived value of the lip balms with logo is perceived as higher so shoppers may be willing to spend more.
Listing contact information of your customers allows you to reach out to them. This will allow you to send hard hats with logo to them during their birthdays or special promotions. Likewise, it can allow you to provide great customer experience by giving them what they want when buying imprinted hard hats.
With public relations, you share interesting and noteworthy stories about imprinted sunscreens that you can share to the media who in turn can share their story to a broader audience. You can hire a PR agency to help you tease the stories to tell, write the press releases, and distribute them to the media who will then identify the story, write the press release, and disseminate the press release about sunscreens with logo.
Developing a partnership with another business that offers safety lights with logo just like you can benefit both you and your partner. It can give you an opportunity to expand your business reach to a complementary group of customers and increase potential sales of imprinted safety lights. Look for ways you can leverage the partnership so that both parties can benefit.
Social media provides you with a free and natural avenue for promoting your store. However, you need a plan and time to manage your accounts. Just make sure that you do not get too overly promotional about imprinted jar openers especially on Facebook. If you are a retailer of jar openers with logo, Facebook, Pinterest, Instagram are excellent choices.
Customers will use search engines to search for matches with logo so make sure that your online store is optimized to the appropriate search term. Design your website in a manner that customers can easily locate your business when they search for imprinted matches.
Having an online and offline store can give you an advantage over your competitors when buying imprinted scarves. However, customers will not know that you are selling scarves with logo if you will not promote it.