In the age of the Internet, online stores have become a hype. With the rise of e-commerce platforms such as Shopify, eBay, and Amazon, online stores have sprouted here and there. Online stores give shoppers the benefit of shopping for items they need without having to leave the comforts of their computers or laptops. Shopping platforms have allowed customers to shop for products, place an order, and pay for the item in one sitting.
However, a recent study revealed that more consumers still prefer buying in a physical store than online. The Omnichannel Shopping Preference Study revealed that 90 percent of all US retail sales still happen in stores and just 5 percent online through channels such as Amazon. The other 5 percent happen on eCommerce sites with brick and mortar locations. The same findings was revealed by the 2017 State of Retail survey which revealed that if the item they were buying were available in-store and online, consumers would still buy at the store.
The biggest factor why consumers still prefer brick-and-mortar stores is because the item is tangible. When buying imprinted computer accessories, for instance, customers are able to touch and inspect the merchandise first before they decide to buy it. Another benefit that was stated in the survey is that customers can negotiate with the store owner to lower the price of computer accessories with logo. With that in mind, here are some tips for promoting your company store using promotional products.
REACH OUT TO LOCAL RADIO STATIONS AND PUBLICATIONS
Explain to the radio station or publication that you are not after advertising space but is willing to donate flash drives with logo from your store in exchange for mentioning your business on air or in print. Negotiate specific details such as the number of times your store will be mentioned in exchange for imprinted flashdrives.
HAVE A FRONT WINDOW DISPLAY CONTEST
You can open the contest to anyone who is interested or offer it to a specific group like a local college or high school. Again, in exchange for imprinted mouse pads, promote the contest on local media or have your partner promote it as well. You can give out mousepads with logo as prize for the contest. You can do the contest for about a month to create an ongoing buzz.
SELL STORE GIFT CARDS AT OTHER LOCAL BUSINESSES
Selling store gift cards can help encourage cross promotions between local businesses and drive a new audience to your store. Even if they will not sell many gift cards to your store, it will still provide the opportunity to introduce your store and the mouse with logo to new clients. Back up your gift card and imprinted mouse with an enticing visual display.
HOLD MONTHLY OR BI-MONTHLY SEMINARS OR CLINICS AT YOUR STORE
Depending on what you are selling, you can educate your customers and provide knowledge on imprinted USB hubs that you are selling. Bringing customers to your store for reasons other than shopping can have huge benefits for your store. Who knows? They may end up buying USB hubs with logo in your store.
VOLUNTEER BY OFFERING SPEECHES DURING CAREER DAYS
Depending on your target market, speaking engagements can introduce you to a whole new audience of potential customers. Make sure to sell your business during the speech. Try new things and look for ways to promote your business. For example, you can ask questions and hand out microfiber cloths with logo. Be open to new ways to draw attention to your store. If handing imprinted microfiber cloths works for you, do not be afraid to do it again. But always stick to marketing your store.
CREATE A FRIDAY FRENZY
Promotions can help attract shoppers to your store away from your competitors. You can help customers get their weekend rolling by hosting a Friday Frenzy. This can also help you clear out your inventory of imprinted headphones. As much as possible, avoid using the word “clearance” as most shoppers associate it with cheap or unwanted items. The word Frenzy will have customers hunting for the best deals on headphones with logo.
Showing your gratitude to customers is a great way to build loyalty. Send out appreciation cards or send them freebies like speakers with logo as a way of saying “thank you.” Your gesture of sending imprinted speakers can make your customers happy and recommend your store to friends and family.
DESIGN A LOYALTY PROGRAM
While your goal is to find new customers, it is also worth keeping loyal customers. Devising a loyalty program is an effective way of keeping your shoppers away from competitors. Shoppers are likely to shop more frequently at your store when you offer a reward. It could be a loyalty punch card or freebies like imprinted water bottles. Such kind of promotions will drive more shoppers to your store as they would associate it with better deals on water bottles with logo.
Online stores offer bundled packages of goods and services to add more value to their offers and reap financial rewards. You can imitate this and have your own in-store bundles of merchandise. A good example is a buy-one-get-one promotion. You can bundle condoms with logo with another item to leverage the cost and generate bigger sales. The value of the imprinted condoms with another item will be higher than a single item.Attracting more customers to your company store can be enhanced by using promotional items like imprinted gums. Get your inspiration from the various surveys that prove that physical stores are still the preferred mode of shopping. Gain more shoppers to your company store with the help of gums with logo.