Promotional Product Ideas

Planning for a trade show can be stressful. It may mean sleepless nights planning and worrying about your finances. While the stress can be one of the reasons that will stop you from taking part in them, the potential of your brand getting mileage and recognition from such an event is something you cannot simply ignore. Think of the number of decision makers you will meet face-to-face. Trade shows are one of the most effective ways you can increase awareness for your brand and market your products or services to your target market. It can deliver huge return of investment...

Most people spend 8 to 9 hours daily in the workplace. As such, it is the job of management to ensure that they give their workers a safe working environment. While many organizations develop an initial safety plan, they often do not update it or enforce it resulting to injuries to workers. When it comes to workplace safety, it is not enough to have it on black and white. A safe working environment should be adhered to by both management and employees. Most employees see their workplace as a safe place to be in. The Bureau of Labor Statistics 2014 Census...

Marketing research provides companies with a way of gaining an insight on the effectiveness of their products and customer service. It is usually the first step in the marketing process after ideas for the products have been conceived. Small companies use marketing research to obtain information on competitors and determine the needs and wants of non-paying consumers and customers. Marketers then analyze the data in order to develop effective marketing strategies. The aim of marketing research is to help businesses understand the preferences, attitudes, and behavior of consumers in a market-based economy. It also helps them understand the effects and...

The success and failure of your business hinges on your ability to keep customers doing business with you. As much as possible, your goal should be to ensure the loyalty of your customers. With the popularity of online marketing, many businesses have found an effective way of engaging with their customers. Still, the traditional way of giving away imprinted personal products with logo is still an effective marketing campaign. Here are some reasons why personal products with logo are still effective for increasing customer loyalty. IT MAKES CUSTOMERS FEEL SPECIAL When you receive lighters with logo during your birthday or for the...

As a company, you would want to ensure a positive media coverage for your company. Good public relations can help increase good will to your company. Media relations can be an effective tactic for building a positive brand image. Similar to advertising, media relations can create brand and product awareness among target buyers and end users. Through media relations, you get valuable word-of-mouth advertising. To promote wearables with logo, you will need a list of media contacts and pitch them good story ideas. Using imprinted wearables with logo to boost your media relations can deliver huge benefits for your company:  ...