Promotional Product Ideas

Corporate social responsibility or CSR is a growing trend among businesses.  It refers to how a company acts in a way to better society. One of the ways you can become a socially responsible business is to support non-profit organizations. There are many causes to choose from but it will all boil down to which is compatible with your company culture. A survey conducted by the nonprofit organization Net Impact revealed that 53 percent of workers said that “a job where they can make an impact” was important to their happiness. In addition, 72 percent of students about to enter...

Media relations can go a long way in enhancing your company’s public image. While you can do it yourself, it is still better to work with media for your communications effort. You will never know when a bad issue against your company can go out of proportion leaving your company in a bad light. A media company can handle such kind of situation. They will know what to do in order to turn things around for your company. Your public image is important in attracting customers to your business. When they know that your company has a good reputation, they...

Are you planning to launch a new product? Wondering if that product will be appealing to your target customers? Organizing a focus group will help you answer all these questions. Most of the issues addressed in these groups relate to a design concept, product, or an idea. It is a type of market research organized for the purpose of testing and providing feedback on a service or product. Focus groups help companies identify what needs to be done to make their service or product a success. OBJECTIVES OF A FOCUS GROUP Focus groups are organized in order to gain customer...

Buying behavior of consumers have drastically changed over the years. Whereas 5 years ago, it was okay if company simply did not harm the environment, nowadays, customers demanded more from businesses. A recent survey by Forbes revealed the following findings: 32% of employees would seriously consider leaving their job if their company gave no / little money to charity; 65% would seriously consider leaving their job if their company harmed the environment; 83% would seriously consider leaving their job if their employer used child labor in sweatshop factories. In addition, a landmark study on International Corporate Social Responsibility conducted by...

Many businesses spend billions of dollars on employee incentive programs. These programs are designed to improve productivity and performance of an employee. When it comes to incentives, the first thing that usually comes to mind is monetary compensation. However, this is not the case all the time. In some cases, non-monetary compensation may be more effective in increasing productivity. Many employees want to be recognized for their excellent performance. A simple pat on the back will not suffice anymore. This is where an employee incentive program can be helpful. It has to be effective in order to motivate employees and...