Corporate social responsibility or CSR is a growing trend among businesses. It refers to how a company acts in a way to better society. One of the ways you can become a socially responsible business is to support non-profit organizations. There are many causes to choose from but it will all boil down to which is compatible with your company culture. A survey conducted by the nonprofit organization Net Impact revealed that 53 percent of workers said that “a job where they can make an impact” was important to their happiness. In addition, 72 percent of students about to enter the workforce even agreed to take a pay cut to achieve that goal.
The rise of CSR is very evident everywhere. In fact, a study by Ally Financial revealed that 64% of CEO say that CSR is the core of their business. Among the companies surveyed, corporate giving increased by 3.9% in 2015 to $18.46 billion. In addition, 7 out of 10 companies give to causes abroad. The survey also discovered that estimated charitable donations amounted to #373.25 billion in 2015, making that year the most generous to date.
Promotional products like writing instruments with logo can be an effective tool for showing support for not-for-profit organizations. Corporate social responsibility can help increase employee engagement. Here are some ways businesses Can make their employees socially responsible using imprinted writing instruments with logo
OFFER EMPLOYEE GIVING PROGRAMS
Nearly 2/3 of Fortune 500 companies have a matching gift program that makes the employees contributions to charitable institutions go twice as far. These programs help employees engage by showing them that the company does not only encourage donating imprinted pens but also take part in the giving as well. This gesture of donating pens with logo can make an employee feel proud knowing that they work in a company that gives back.
Whether an employee is given time off or is teamed up to participate in fundraising events, employee engagement can see a significant increase when volunteerism is part of their corporate social responsibility program. Allowing employees to team up and give back pencils with logo to the community will feel your support to them. The act of giving imprinted pencils will boost their dedication to your company.
OFFER VOLUNTEER GRANTS
Volunteer grants are donations that companies make to nonprofit organizations after an employee has done volunteer work for a certain period of time. They demonstrate a company’s commitment to giving imprinted markers to charitable organizations instilling the same philanthropic sense among its employees. This act of giving markers with logo can boost engagement and satisfaction among employees.
Integrating giving back highlighters with logo into your corporate culture offers a wide range of benefits. Here are some of the benefits you can derive from giving imprinted highlighters:
BOOST BRAND AND NAME RECOGNITION
Donating imprinted stylus to worthy causes and high profile volunteering can help increase brand recognition in a competitive industry. This is much better than traditional advertising. When a customer is aware that a company is giving back stylus with logo to charity, it will have a direct impact on the customer.
IMPROVES QUALITY OF LIFE
Getting involved in an act of giving back crayons with logo can help improve the quality of life of those involved in the cause. Giving imprinted crayons can make the employee and others involved in the cause feel a more productive member of the local community.
IMPROVE RELATIONSHIP WITH GOVERNMENT AND COMMUNITY LEADERS
Donating imprinted pencil cases in strategic geographic areas can help your company build valuable relationships with government officials and community leaders that can be beneficial when it comes to regulatory issues. These same leaders can also help get their constituents on board and support your cause of giving pencil cases with logo.
IMPROVING CUSTOMER BASE
If you are still building your customer base, giving rulers with logo can help you gain new customers. This can be most effective if you are giving imprinted rulers to a cause that is aligned with your core business. If you are targeting the education sector, imprinted rulers can help you target the right customers.
DRIVE RECRUITMENT AND RETENTION
Your long term commitment to giving imprinted notepads can help increase your efforts to recruit and retain employees. Giving back notepads with logo can be as motivating to an employee as their paychecks.
By implementing a corporate social responsibility program based on core business objectives you can make the value of giving back duffel bags with logo more successful and effective. When you give imprinted duffel bags, you are also encouraging engagement form your employees.