Promotional Product Ideas

The buying behavior of customers has changed nowadays. When making a decision to buy, consumers are now considering companies that are more socially responsible. When given a choice between companies that socially responsible and one that is not, customers are more likely to buy from the former. If corporate social responsibility is not yet part of your strategy, you are missing out on potential customers. Here are some statistics that shows the impact of social responsibility in the buying behavior of customers: 33% of consumers now choose to buy from brands they believe are doing social or environmental good. 87%...

Maintaining goodwill with customers is crucial for your organization. In a competitive industry, you do not want to be losing customers because of poor customer service. Customer goodwill entails going the extra mile to satisfy your customers. By showing customer goodwill, people will feel good about your business. It can help you build relationships with customers and ensure the long-term success of your business. Using promotional products like imprinted office accessories are effective tools for creating goodwill. Here are the reasons you should maintain goodwill with your customers to help your business using imprinted office accessories with logo. ENCOURAGE BRAND...

In a competitive industry, building brand awareness is an important activity your organization should be incorporating into your marketing strategy. Brand awareness is important as far as purchase decision of consumers is concerned. According to the Global New Product Innovation Survey of Nielsen, 59% of consumers prefer to buy new products from brands they are familiar with. It is therefore important for companies to invest in brand awareness to help build your brand’s worth, identity, and credibility. The rise of digital marketing platforms has allowed many businesses a platform for enhancing brand awareness. Promotional products like imprinted sporting goods with...

Market research is like playing a game of basketball. You have to scout the competition, identify their strengths and weaknesses, come up with a good plan, and apply that plan to the game. Market research provides your business with the necessary information to make adjustments to your organization. Market research can guide your effort in developing new products or services. Doing market research can be extremely daunting for beginners. However, promotional products like health and safety products with logo can help you get started with market research. Here are some steps for conducting a market research using imprinted health and...