Promotional Product Ideas

When doing business, your main goal is to make an impression in order to gain new customers. It used to be that businesses would employ advertising mediums like billboards or newspapers to attract new customers. However, making an impression should not be all about money all the time. A recent survey by Causegood revealed a new breed of shoppers. According to the survey, 64% of shoppers say simply giving away money is not enough. They are looking for businesses that integrate social impact directly into their business models. A Give as You Live survey revealed similar findings. The study reported that 79%...

Conducting marketing research is a primary step in promoting a product. However, before you launch your product, you need to first identify your target audience to make sure that you are targeting the right customers. This is where your marketing research efforts will come in. Your campaign will attempt to answer the following questions: “Who are your target customers?” “What are the factors customers consider when buying a new product?,” “How often will customers buy?,” In general, the goal of doing market research is to arm yourself with the required information to make informed business decisions. Market research centers on...

Launching a new product is a sign that your business is growing and expanding. However, it can be nerve wracking and stressful as well. The launch is a crucial time for the new product as it could dictate their future success. There have been many products that have failed because of improper planning. Giving away office products with logo can be an effective tool for ensuring the success of your launch. Here are some issues that imprinted office products can help address. KNOW YOUR AUDIENCE The most successful products are targeted towards the most specific customers. So when launching new folders with...

Showing your customers your appreciation to them is an effective way of securing their continued business with you. Business gifts should not only be handed out during the Holidays. Gifts can keep your business at the top of your client’s mind throughout the year. They are important for maintaining relationships with your customers. Over the years, one of the best gifts that you can give to your customers is the promotional product. There are many giveaways you can consider and one of them is imprinted wearable items. Here are some ways you can capitalize wearable items with logo for gifting your customers....