The buying behavior of customers has changed nowadays. When making a decision to buy, consumers are now considering companies that are more socially responsible. When given a choice between companies that socially responsible and one that is not, customers are more likely to buy from the former. If corporate social responsibility is not yet part of your strategy, you are missing out on potential customers. Here are some statistics that shows the impact of social responsibility in the buying behavior of customers:
- 33% of consumers now choose to buy from brands they believe are doing social or environmental good.
- 87% will purchase a product because a company advocated for an issue they cared about and 76% will refuse to purchase a company’s products or services that are contrary to their beliefs.
- 9 out of 10 Gen Z would buy a product with social or environmental benefit
Hopefully these numbers will convince you that being socially responsible can have a huge impact on your business. Being a socially responsible company need not be expensive. There are many promotional products such as imprinted auto accessories with logo that you can use for corporate social responsibility. Here are some tips on incorporating social responsibility into your strategy using imprinted auto accessories:
KNOW YOUR SPONSOR’S MARKETING OBJECTIVES
For your prospect, sponsorships are viewed as a marketing strategy and as business strategy. Your prospective sponsor would like to align themselves with a brand that has a good cause. They may want to be in front of your audience. As much as you want to promote auto emergency kits with logo to your prospect, they may also want to offer other alternatives outside of imprinted auto emergency kits. So do your homework.
KNOW WHAT YOU CAN OFFER TO SPONSORS
Sponsorships should be a win-win situation for both parties. You want to benefit from them as much as they want to benefit from you. Look at what is important to them and see if you can offer it to your sponsors. Perhaps you can put their logo on the imprinted auto shades you are offering. By doing so, they can expect brand recognition whenever customers buy auto shades with logo from you. Look at as many positive angles as possible.
KNOW WHEN TO PITCH YOUR EVENT
Timing is everything. Keep in mind that it will take some time for a decision to go through corporate ranks. Give your sponsorship event enough time. You will only sell yourself short if you have a very short time frame.
KNOW WHO THE DECISION MAKERS ARE
When it comes to sponsorship decisions, it will not always be top management who will decide. It can be the VP for Marketing, community relations, or other departments. Every business is unique so you should know who to approach when pushing for your event. You can designate a middle man from that company. You can just give your connection air fresheners with logo as a token for helping you out. BY giving them imprinted air fresheners, they would most likely make things easier for you.
KNOW WHAT TYPE OF BUSINESS SUITS YOUR EVENT PRODUCT
When looking for a potential sponsor, make sure that their type of business suits the product you are selling. For example, if you are offering imprinted car accessories, ensure that your product fits the business of your potential sponsor. You can get potential customers for car accessories with logo from the sponsor so take advantage of the opportunity.
CREATE THE RIGHT OFFER WITH SPECIFIC GOALS
Your prospect can decide better if you set measurable goals and objectives. Present to them them the numbers you want to achieve. How can the sponsor measure success of the event? Explain to them the features of the car chargers with logo that you want to offer. How will they benefit from offering imprinted car chargers during the event?
INVOLVE EMPLOYEES IN THE EVENT
Involving your employees in the sponsorship event lead to more productivity and job satisfaction. Who else can better market imprinted car flags during the event than your very own employees? During the sponsorship, you are not only offering car flags with logo but also building your reputation and making your employees more socially responsible.
MAKE YOUR PROPOSAL SPECIFIC AND RELEVANT TO THEIR BUSINESS
What exactly do you want to achieve from the sponsorship event? Do your homework when making the proposal. You would want the event to address what they are looking for? If they want to put their brand in front of your market for tire gauges with logo, indicate it on your proposal. Remember they will be investing on imprinted tire gauges that you will offer so specify what they will achieve from doing so.
FIND COMPANIES WITH THE RIGHT RESOURCES
You would want to make sure that the prospect you are targeting has the resources to sponsor your event and offer imprinted glow sticks. Do they have sufficient budget to handle expenses? Can you get financial support from them for marketing glow sticks with logo during the event? These are important considerations when looking for a potential sponsor.
HAVE VALUABLE EVENT DATA ON HAND
Companies looking to sponsor events will always be interested with data that you will present. As an organizer, they would want to see data to help them understand the impact of their sponsorship. You can present them with various data such as inventory for adult calendars with logo, manpower requirement and costing, and others. When you have data about imprinted adult calendars and other data, it will be easier for your prospect to decide.Sponsoring an event is the perfect venue for offering imprinted auto shades to potential customers. You can also help your prospective sponsor promote their brand through auto shades with logo.