Promotional Product Ideas

E-commerce has shaped the way people shop for products that they like. With the influx of online shopping platforms like eBay, Amazon, and Shopify, looking for merchandise to buy has become much easier. Now, shoppers can browse, place an order, and pay for their purchase in one sitting. With online shopping, you are free from having to worry about going to a physical store to check out your product. This is advantageous for people who are too busy to find time to go to a shopping mall or department store. Despite this convenience, however, many customers are not yet ready...

Keeping employees motivated is an important concern that management should address. When it comes to motivation, the first thing that would come to mind is monetary incentives. The usual thing that management would do is reward employees with bonuses, salary increases, and other financial incentives. However, studies reveal that motivating employee does not have to involve money all the time. A study by Tinypulse entitled The 7 Key Trends Impacting Today’s Workplace revealed that peers and camaraderie are the top reason employees go the extra mile not money.  The study further revealed that 44% of all employees will organically give each...

When the word marketing is mentioned, the first thing that comes to mind is promotions and advertising. Nowadays, there is a new form of marketing that many businesses are now implementing. Sponsorship has emerged as an effective tool of marketing because it does not entail huge budgets. When target customers find out that you are sponsoring a certain cause, they will have a good impression of your business. Unlike the traditional mediums of advertising, sponsorships is cost effective. Being a sponsor of a certain cause increases your chances of getting potential customers. When sponsoring a cause, one of the most...

Supporting a non-profit organization or cause can be an effective way for businesses to make their brand known to their prospective customers. Similar to the organization supporting them, nonprofits aim to make their cause known to the public. However, as their name implies, they do not have the resources to extensively promote their advocacy. For this reason, they need the support of businesses to achieve their goal of raising awareness of their cause. More businesses are now realizing the importance of corporate social responsibility or CSR to enhancing their brand image. Cause marketing can be an effective tool for attracting...