Promotional Product Ideas

In a competitive industry, businesses need to make themselves unique from the competition. Showing support for a charitable cause or non-profit organization is one of the ways you can set yourself aside from the competition. Since consumers began to shift their sights on companies that do good, cause marketing has seen a tremendous rise. So if you want to drive more customers to your business, it is high time that you ride the cause marketing train. Getting started with cause marketing need not be complicated. You can start off with promotional products like office accessories with logo. If you do...

When it comes to non-profit programs, most businesses focus on raising funds and forget about the marketing aspect. If you are supporting a not-for-profit organization, promoting it is essential to the mission of your organization. You may have an effective not-for-profit program in place in your organization but if no one will know about it, you cannot drive participation from your target audience. When marketing your non-profit, you should be aware of the so-called 7 P’s. Promoting your cause need not be expensive. You can use promotional products like imprinted drinkwares with logo to attract supporters to your cause. Here...

In order for your business to thrive in a competitive industry, you need to acquire new customers. With an average company losing around 10-30% of its customers annually, you need to focus on not only acquiring but also retaining customers. Customer acquisition is a non-stop marketing effort. There is a direct connection between customer acquisition and revenue. Your efforts will pay off in the end. Customer acquisition is all about enhancing customer experience and offering better customer service. Since it is 6-7 times more expensive to acquire new customers than retain them, you need to make sure that customers are...

Introducing a new product to the market is an indication that your business is growing. However, you need to understand that introducing a new product is just one thing but ensuring success is where the challenge lies. According to Booz & Company, 66% of new products fail within two years.  The Doblin Group reported in its 2012 study revealed that 96% of all innovations fail to return their cost of capital. Introducing a new product does not have to be complicated. Promotional products like imprinted clocks, calendars, & planners with logo can help you get started with launching your new...