If you are just a startup business or even an experienced company, media relations can help boost your reputation in the industry. Most of the news and information on the television was generated by people like you. Building a partnership with the media is also important in enhancing your image to the public and the audience you are planning to target.
While you yourself can pitch the story or press release, there is no certainty that it will get the mileage you desire. However, if you will send your story to a media agency, there is a chance that it will reach as many people as possible. Implementing a media relations campaign need not be overwhelming on your part. You can get started with promotional products like imprinted toys and games with logo. Here are some tips for getting media mileage using toys and games with logo.
GET TO KNOW THE MEDIA MOST LIKELY TO COVER YOU
Subscribe to the newspapers and magazines where you are likely to pitch your release or story about toys with logo. Join organizations where you are likely to meet reporters and editors. Figure out where each news outlet sits on the political spectrum or if they are likely to cover news about imprinted toys.
LEARN THE NAMES OF THE REPORTERS WHO COVER YOUR BEAT
If you are offering imprinted balloons, then reporters in the marketing or public events will likely be interested with your news. You can send your information directly to them than just to the editor. You can also get the name of specialized reporters who might be interested to cover events related to balloons with logo. Just make sure to keep your media list updated as turnover is frequent in the media.
GET TO KNOW REPORTERS PERSONALLY BUT DON’T BECOME A PEST
Set a short meeting with the reporter to introduce yourself. Be considerate of their hectic schedule so make the meeting brief. Drop off some printed material or personally deliver frisbees with logo. The first time you have a story to be covered, email the reporter and then follow up with a phone call. This will allow you to build a relationship with them. However, don’t nag a reporter. If the reporter has not responded, they are probably not interested with your story about imprinted frisbees.
SEND COMPLIMENTARY COPIES OF YOUR PUBLICATION TO REPORTERS
Instead of sending the publication with mass mailing, send a copy to a reporter with your business card attached. While they may not pick up the story about imprinted playing cards from your publication, they will have an idea of what your organization does. Send an invitation for your special event for playing cards with logo to a reporter.
KEEP UP WITH THE PERSONNEL CHANGES IN MEDIA OUTLETS
Media personnel move around frequently. Keeping track is not easy so maintain a list and keep it updated. Look for reporters on social media and follow them. However, do not pitch your story about stuffed toys with logo that way unless they welcome it. The best way to send pitches about imprinted stuffed toys is through email, mail, or phone.
ALWAYS GIVE THE MEDIA A GOOD STORY
When sending a story, your information about imprinted puzzles should be new, noteworthy, and relevant to a significant share of the public. Reporters will not be interested in old news, stories that are of interest to your organization, or everyday events. Provide reporters with a human interest story about a real-life experience with puzzles with logo.
DEVELOP A VIRTUAL MEDIA KIT
Journalists will love it when you have lots of online resources about stress relievers with logo for them. You can include the history of your company, mission and vision, goals, and profile and photos of key staff and board members. Post a recent news release and online annual report. Include a gallery of downloadable photos of imprinted stress relievers.
TAKE ADVANTAGE OF BREAKING NEWS STORIES TO PROMOTE YOUR ORGANIZATION
You can utilize a newsjacking approach to make your organization relevant to current events. Develop a team of experts who can speak about issues that your organization addresses. Train them and make them available to reporters when there is relevant news about imprinted adult stress relievers. Monitor local, national, and regional news to see if you can tag a larger story. For example, was there a cutback in public spending that could affect your customers for adult stress relievers with logo.
MAKE YOURSELF AVAILABLE TO THE MEDIA ANY TIME
Always provide your email address on press releases and on your website contact page. Also, indicate a mobile number where reporters can reach you day or night. When you receive a call or message from a reporter, get back to them as soon as possible. Reporters are working on deadlines and will appreciate your quick response on your story about money clips with logo. Even if you cannot help them when they are researching a story about imprinted money clips, provide them with contacts who might be of help to them.
ALWAYS THANK A REPORTER FOR THEIR COVERAGE
Initially thank the reporter by email. But do not forget to follow up with a handwritten thank you note with a simple token such as imprinted spoons. Never underestimate the power of a sincere thanks and spoons with logo.