Customers are crucial to the success of your business. They play an important role in ensuring the longevity of your business. For this reason, you should find ways to keep your customers loyal to your business. Keeping your customers coming back means more profits for your business. According to a 2013 study from Sumall, the likelihood of customers returning increases with every purchase.
One of the ways you can ensure the loyalty of your customers is to offer them incentives. There are different ways small and large companies offer customer incentives. It can be in the form of discounts, rebates, and others. Airline companies, for example, offer frequent flier programs. Credit card companies offer some kind of payback to ensure that customers will spend more with the card. If you do not have a customer incentive program in your store or business yet, it is high time to have one. It does not have to be complicated. You can start by giving promotional products like writing instruments with logo. Here are some steps on how you can offer customer incentives using imprinted writing instruments with logo.
IS IT RIGHT FOR YOU?
Determine whether offering customer incentive makes sense for your business. It will depend on your business. If you own a retail store, restaurant, or travel company, a customer incentive program is a necessity to stay competitive. If your business does not frequently deal with customers, then you may not be able to pull in enough return visits to offer discounts. First identify your most loyal customers for imprinted pens before starting an incentive program. Experts reveal that you are better off targeting your most loyal customers of pens with logo than offering discounts for all patrons.
WHAT SHOULD YOU OFFER?
Next, you need to figure out what kind of incentive you are going to offer. Again this will depend on the kind of business you have. Expert advice will recommend not limiting your reward programs to just discounts on markers with logo. The truth of the matter is that discounts do not have a lasting impact on customer’s memories. Instead of discounts, why not offer the imprinted markers itself because they will resonate much more. The ultimate goal of your program should be to underline your overall brand strategy.
COMMUNICATE WITH CUSTOMERS
Your incentive program will mean nothing if you do not inform your customers of its existence. At your store, you can have one of your staff ask your customers for imprinted highlighters if they want to participate. Your program does not have to be overly complicated that customers will not be able to understand it. More often than not, they will a reward in their mail such as a book or gift card without explaining why. You should use the full extent of your communication arm to spread the word to your customers for highlighters with logo about the program.
USE SOCIAL MEDIA
Most of your customers for stylus with logo may have social media accounts like Facebook or Twitter. Instead of traditional advertising, using social media is much more effective especially for reaching the 18 to 24 year old demographic. Customers for imprinted stylus in this age bracket are more likely to respond in social media than traditional advertising.
USE YOUR LOYALTY DATA
Incentive programs are not just designed to keep patrons happy. It can also help you gather important purchasing information on how customers buy imprinted crayons that can help you shape your business strategy. Using the customer’s basic information, you can learn about patterns and trends that a punch card can’t uncover. You can use the customer data to determine the kind of promotional messages to send customers of crayons with logo. It can help you determine what kind of deals they might be interested in.
STRUCTURE REWARDS CAREFULLY
Seek a balance between making your rewards attainable for customers of pencil cases with logo. At the same time, it should be worthwhile for your business. You can require customers of imprinted pencil cases to spend a certain amount of money or make a certain number of visits.
While your incentive program should not come at a high cost to you, it should be enticing enough to provide an incentive to your customers of jugs with logo. For example, you can offer them free imprinted jugs after accumulating a certain number of points.
KEEP THE PROGRAM FRESH
Update your incentives and specials regularly to keep your customers of imprinted food containers active. For instance, for one month, you can offer a bundled item for every purchase of food containers with logo. The following month you can offer double points to customers who promote your business on social media.