Promotional Product Ideas

Most employees aim to stay with their company for as long as possible. Management should consider this and recognize their employees who had stuck with them through thick and thin. Recognition is one of the many reasons that employees will stay in a company and remain engaged. Rewarding loyalty to the company should be incorporated into your company’s culture. Here are some statistics compiled by the Awards Network showing the importance of employee recognition: 51% of employees are not engaged. They’re just there. 69% of employees would work harder if they feel their efforts were better appreciated Only 29% of...

People spend around 8 – 9 hours or even more in the office. It may be considered as our second home. For this reason, management has to ensure that the workplace is safe and conducive for their employees. In its 2017 report entitled Death on the Job: The Toll of Neglect, the American Federation of Labor-Congress of Industrial Organizations (AFL-CIO) revealed that 4,836 workers were killed on the job in the United States in 2015.  Approximately 150 workers died each day from hazardous working conditions. Even in the workplace, accidents can happen any time. It is the right of every...

In a tough and competitive market, it pays to have an understanding of the competition. This is where marketing research can come in handy. Just like a basketball game, you need to some scouting in order to identify the strengths and weaknesses of the opponent. With a marketing research, companies can identify changes in their industry that can affect the behavior of their consumers. After doing a research, a company can prepare their marketing strategies and benchmarks. However, conducting a market research can be a daunting task. The problem is many companies do not know the steps for doing market...

With the difficulty of getting new customers for your business, it is important to keep current customers loyal to your business. So rather than exert effort on gaining new customers, focus your sights on retaining your current customers. Here are some customer loyalty statistics from Loyalty Marketing proving the importance of customer loyalty: 48% of consumers say that the most critical time to gain loyalty is during the first purchase Returning customers spend on average 67% more than first time customers Up to 15% of a business’s most loyal customers represent 55-70% of its total sales 94% of loyalty program...

Organizational commitment is a challenge for most companies. Most businesses seems to be focused on their profitability that they forget another important asset—their employees. Showing commitment to employees is not that difficult and yet most companies still get it wrong. For most employers, paying perks and giving salary increases is enough to keep their employees happy. Unfortunately it does not work that way. Here are some surprising statistics from Gallup Research study entitled State of the American Workplace: 70 percent of US workers were either not engaged or were actively disengaged at work. Actively disengaged employees cost the US around...