In a highly competitive corporate world, businesses need to set themselves apart from the competition in order to attract potential customers. These days, the purchase decision of a customer is based on a company’s corporate social responsibility (CSR). According to a May 2013 study by Cone Communications and Echo Research, 82 percent of U.S. consumers consider social responsibility when deciding which products or services to buy and where to shop. For this reason, you need to consider CSR if you want to gain potential customers to your side.
If you do not have a customer social responsibility program yet, it is high time you put one. Being a socially responsible company does not have to be expensive and complicated. Using promotional products like imprinted office accessories with logo can help you get started with corporate social responsibility. Here are some of the steps to get you started with corporate community involvement using office accessories with logo.
VOLUNTEER YOUR TIME OR SPACE
It does not take much space for a small group to meet. You can offer your facility to a local club or related organization. If you are selling folders with logo, you can allot your space to a local bookstore for their inventory. If you do not have space in your company premises, you or your staff can volunteer your time and help the local bookstore organize their inventory system for imprinted folders.
If you are an expert on the imprinted desk organizers that you are selling, why not share information about them? Perhaps you can inquire with a local bookstore or other businesses about the possibility of speaking with their employees about organizing and how desk organizers with logo can help on that aspect.
SPONSOR AN EVENT
If your community has one event that needs sponsors, perhaps you can volunteer your business to be one of the sponsors of that event. Just make sure that that event fits your business. If you cannot find one, you can create your own event. All it takes is a little planning, support from your supplies and favorable media coverage. You can use the event to promote calculators with logo. You can also consider giving out imprinted calculators to those who will attend the event.
ADOPT A PROJECT
As you look for opportunities for community involvement, you will realize that there are many projects. Big or small, you can consider lending a helping hand to one of these projects. Look for one that you can adopt such as in a local school. Parents are the best advertisers and most loyal customers of imprinted sticky notes when you show love for their kids that is. You can get your employees involved and have them be the one to offer sticky notes with logo.
JOIN AN ASSOCIATION OR CLUB
Community involvement offers a great way to build a bond between your business and the community. It also offers the perfect opportunity to share common interests and needs. You can join the Chamber of Commerce, Better Business Bureau, or other clubs so you can make some business connections for your notepads with logo. However, do not just write a check, get involved. It is the only way will get a true ROI from imprinted notepads.
CHOOSE CHARITIES THAT YOUR CUSTOMERS LOVE
Just like any marketing endeavor, you can take into consideration the interests and preferences of your customers of imprinted notebooks. When it comes to community involvement, you should participate in activities that are pleasing to your customers of notebooks with logo.
PICK WHAT SUITS YOUR BUSINESS
When choosing community projects, look for one that suit the needs of your business and complement the skills of your employees. There are many possible ideas that you can think of that will benefit your customers of journals with logo. If you do not have time, you can donate money or imprinted journals instead.
USE ALL BRANDING OPPORTUNITIES
Community involvement can help you with making your brand visible. For example, you can make arrangements with businesses or organizations to hand out imprinted flashlights. Take advantage of every venue that will help you promote flashlights with logo to the world.
BUDGET FOR CHARITY INVOLVEMENT
If you are considering community involvement to be incorporated to your overall marketing plan, be sure to include it in your budget plan. Consider not only the financial commitments but also the cost of your employee’s time, travel, or supplies of beach kits with logo. Experts recommend to set aside at least 10 percent of your overall marketing budget unless community involvement is your only source of local marketing for imprinted beach kits.Community involvement is a great way to make yourself unique from the competition. You can promote imprinted car chargers to your potential customers. Using promotional products like car chargers with logo offers an affordable way to show customers that you are a socially responsible company.