Promotional Product Ideas

Over the years, trade shows have proven to be an effective tool for generating potential leads for your business. Attended by thousands of people and held several times throughout the year, your presence in these events can increase your chances of nailing a new customer. Unfortunately, many businesses are unable to maximize their trade show attendance due to their inability to generate leads. Consider the following stats based on the State of Inbound Report 2017: 63% of marketers say their top challenge is generating traffic and leads. 30% of salespeople say prospecting is the most difficult part of the sales...

For many organizations, getting funds for a charitable cause can be a daunting task. Just the thought of having to approach potential donors and supporters can make anyone have second thoughts of pursuing such campaign. This is the dilemma faced by every organization who supports various charities. Nowadays, there is a huge demand from customers for businesses to be socially responsible. Unless you are willing to shoulder the expenses of the charity you are supporting, fundraising is necessary to ensure the survival of cause you are supporting. The fact that you are supporting charity is already enough to get some...

Organizing a corporate event can be challenging especially if you are doing it for the first time. It entails a huge amount of logistics on your part. It also entails more precision and proactivity on your part. Planning an event is part of running your business At some point in time, you are going to hold an event. Whether it’s an anniversary or a product launch, you need to make sure that all aspects of your event are handled properly. Holding a corporate event need not be complicated on your part. In reality, planning an event is an art and...

Customers are crucial to the success of your business. They play an important role in ensuring the longevity of your business. For this reason, you should find ways to keep your customers loyal to your business. Keeping your customers coming back means more profits for your business. According to a 2013 study from Sumall, the likelihood of customers returning increases with every purchase. One of the ways you can ensure the loyalty of your customers is to offer them incentives. There are different ways small and large companies offer customer incentives. It can be in the form of discounts, rebates,...

If you are just a startup business or even an experienced company, media relations can help boost your reputation in the industry. Most of the news and information on the television was generated by people like you. Building a partnership with the media is also important in enhancing your image to the public and the audience you are planning to target. While you yourself can pitch the story or press release, there is no certainty that it will get the mileage you desire. However, if you will send your story to a media agency, there is a chance that it...