Promotional Product Ideas

Organizing a corporate event can be challenging especially if you are doing it for the first time. It entails a huge amount of logistics on your part. It also entails more precision and proactivity on your part. Planning an event is part of running your business At some point in time, you are going to hold an event. Whether it’s an anniversary or a product launch, you need to make sure that all aspects of your event are handled properly. Holding a corporate event need not be complicated on your part. In reality, planning an event is an art and...

Customers are crucial to the success of your business. They play an important role in ensuring the longevity of your business. For this reason, you should find ways to keep your customers loyal to your business. Keeping your customers coming back means more profits for your business. According to a 2013 study from Sumall, the likelihood of customers returning increases with every purchase. One of the ways you can ensure the loyalty of your customers is to offer them incentives. There are different ways small and large companies offer customer incentives. It can be in the form of discounts, rebates,...

If you are just a startup business or even an experienced company, media relations can help boost your reputation in the industry. Most of the news and information on the television was generated by people like you. Building a partnership with the media is also important in enhancing your image to the public and the audience you are planning to target. While you yourself can pitch the story or press release, there is no certainty that it will get the mileage you desire. However, if you will send your story to a media agency, there is a chance that it...

As a business owner, one of your main marketing goals is to build brand loyalty. We all have heard about the saying that 80% of your company’s revenue will come from 20% of your current customers. A study by the Kellogg School of Management at the Northwestern University revealed that 15% of your most loyal customers will account for 55 – 70% of your total sales. For this reason, you need to ensure that your customers will remain loyal to your brand. Unfortunately, many businesses just cannot seem to get it right when it comes to brand loyalty. It all...

There are many factors that contribute to absenteeism and not just sickness or time off. It could be that the employee is experiencing low morale, boredom, poor management, and stress. Here are some statistics from a survey by Career Builder that your HR Department should be aware of regarding employee attendance: 38% of employees have called in sick even when feeling well in the past year, up from 28 percent in 2014. 26% of those who were surveyed said they needed to relax and 21% said they will catch up on sleep. 27% of those with PTO still feel obligated...