Promotional Product Ideas

Introducing a new product to the market is an indication that your business is growing. However, you need to understand that introducing a new product is just one thing but ensuring success is where the challenge lies. According to Booz & Company, 66% of new products fail within two years.  The Doblin Group reported in its 2012 study revealed that 96% of all innovations fail to return their cost of capital. Introducing a new product does not have to be complicated. Promotional products like imprinted clocks, calendars, & planners with logo can help you get started with launching your new...

As a business owner, you need to understand the crucial role your employees play in the success of your business. As an asset to your company, you need to make sure that they stay happy and engaged. Unfortunately, some businesses do not realize this and leave their employees disengaged. They do not have an incentive program in place for motivating employees. Perhaps one reason is that they do not see easy connection between these programs with return of investment. However, studies reveal otherwise. When you keep employees motivated, you can look forward to huge returns qualitatively and quantitatively speaking. Here...

No matter how we implement safety precautions, accidents will still happen even in the workplace. You suffer from a bad slip in the halls of your office, breaks a limb while operating a machine, or other unfortunate accidents. Employers have the enviable task of putting in place workplace safety measures for the protection of their employees. The safety of your team can be put at risk if you do not prioritize employee safety. Providing a conducive and safe working environment for your employees need not be complicated. Promotional products like imprinted wearables with logo can be effective for ensuring workplace...

Organizing an event can be a costly venture on your part. You have to rent a ballroom, search for a caterer, pay for speakers, merchandise, and other expenses. Getting corporate sponsors for your event will not only help reduce your expenses but also give you additional advertising and possible customers. Getting corporate sponsors may seem overwhelming especially if you plan to get multinational firms as your sponsors. At first, you would think that because of having no track record or experience, you would likely get rejected. The truth of the matter is that getting corporate sponsors need not be complicated...

Getting media mileage can go a long way in managing your reputation as a business. When something goes wrong with your business, media relations can help fix and restore your image. While you may have your own customer relations team, they may not have the expertise that media personalities have. Aside from that, most media agencies have adapted to technological improvements to meet public demand. Also, media companies know how to pitch and share important news about your company. You get free advertising of your company. Implementing a media relations strategy need not be complicated on your part. Using promotional...