Customers nowadays have a different mindset when it comes to looking for a company to buy products. They now want companies to be more socially responsible. Organizing a fundraising event can be a daunting task. It takes a great deal of convincing power to get a company to become a donor or sponsor of a fundraising event. Sponsoring charitable institutions is a great way to build the reputation of your organization. If your company is still not supporting causes, here is an infographic from Burning Nights to convince you to consider fundraising:
- 2 out of 3 people would be persuaded to give more generously to charitable causes if the non-profit organizations applied different fundraising tactics.
- 3 out of 4 people would be persuaded to donate to charitable causes if the non-profit organization could provide measurable results of donations being put to work
Promotional products like imprinted clocks, calendars & planners with logo can help you get started with fundraising for causes. Here are some steps to get you started with raising funds for events using clocks, calendars & planners with logo.
Before organizing a fundraising event, it is important to define the goal of your event. While some events are designed to gain publicity for their event, it will all depend on the goal you want to achieve during the event.
How do you want your event to run? Will you sell clocks with logo during the event? Will you serve food? Will you require a dress code? How much of the proceeds from the sales of imprinted clocks will go to the cause? These are the details of the event you need to iron out prior to the event.
Who are your target audience for the event? What is the demographics of the people with whom you will offer imprinted calendars? You must make sure that the people you will invite will use calendars with logo.
You must determine the amount of money you want to raise during the event. When determining the amount, you should deduct your expenses from that amount such as the invitations, space rentals, staff, transportation and entertainment. You should also employ other strategies to ensure that you raise the needed money. For example, you can sell planners with logo and the proceeds of sales will add to the amount you want to raise. Aside from selling imprinted planners, you can also find other means for raising funds.
Your event will mean nothing if it does not get the attention of attendees. You should do everything to promote your fundraising event to your target audience. Use social media, send mailed invitations, and other promotional tools to market your event to your target audience.
SELECT A PRODUCT
The main objective of your event is to expand your network and gain publicity. It is therefore crucial to choose the right product. If your event aims to raise funds for schools and other educational institutions, a good product is imprinted journals. There are different products you can choose from for your event. Journals with logo can help ensure that you can target the right people for your event.
ORGANIZE YOUR STAFF
Your fundraising event will not be complete without your staff who will help you with your campaign. Your staff will also be the best people to sell notebooks with logo during the event. Volunteers are tour support staff so use them well. Divide their responsibilities to ensure smooth operations of your event. Train your people well about imprinted notebooks.
MOTIVATE YOUR GROUP
Keep your fundraising staff motivated and excited. Offer them great incentives and perks such as imprinted notepads and other rewards. Keeping them motivated will make them more excited about the event and work harder to ensure that their goals are met. Create a friendly competition for your staff and reward them with notepads with logo for the highest or fastest seller.
In order to get people to sign up for the host committee and make them feel appreciated, offer them some event-related benefits such as being listed on the invitation or program or placing their name on pens with logo that will be sold during the event. Aside from imprinted pens, you can also include them on the list of programs.
TURNING PLEDGES INTO DOLLARS
Whether they promise money or buy imprinted binoculars from you, it is important to make sure that they buy a ticket. While some people will pledge to buy a ticket, you need to make sure that they turn those pledges into money. Make it easy for them to send in the payment for binoculars with logo.
SAY “THANK YOU”
At the end of the event, don’t forget to thank your donors and sponsors. You can send them purses with logo to show your gratitude. Receiving imprinted purses will keep them satisfied with their donation. Who knows? You can count on them again during your next event.Sponsoring a worthy cause using imprinted scarves offers an easy way to build your reputation. With scarves with logo, you do not have to worry about raising funds for your cause.