Sales people face a lot of pressure on the floor. They have quotas to meet on a daily basis. In addition, management expects them to deliver. For this reason, it is important for the sales team to be motivated and engaged so they can deliver on what is expected of them. One of the best ways to keep your sales team upbeat is by offering them sales incentives.
When it comes to incentives, the first thing that comes to mind is monetary. In reality, however, sales incentives do not have to be all about the money. Promotional products like sporting goods with logo can be effective as sales incentives tools. Planning to get started with a sales incentive program for your team? Here is a short guide on getting your sales incentive program on its feet using imprinted sporting goods with logo.
DETERMINE YOUR BUDGET
Giving sales incentives should not result to bankruptcy for your company. Before putting one in place, assess your finances and the amount you are willing to shell out for incentives. Your working budget should allow you to put on your thinking cap while exploring all the possibilities. You can consider giving imprinted balls as an incentive if you do not have enough budget. Giving balls with logo allows you to keep your sales team motivated without breaking your bank.
GIVE ACCORDING TO AGE
When considering sales incentives, the age of the team can be a crucial factor. An agent who likes going to beaches may like beach balls with logo but others may not. As people grow older, their needs and wants also change. For a more mature team member, imprinted beach balls may not be motivating enough. So choose incentives that will benefit everyone.
BECOME A GENDER GENIUS
Giving gender-specific incentives can be tricky because you could be sued for gender discrimination. However, a gender-based incentive such as imprinted cheering mitts can also be very effective given that men and women have different tastes and you can give incentives accordingly. One method you can use to avoid gender discrimination is to provide each team member with different options aside from cheering mitts with logo.
SALES INCENTIVES ARE LIKE TWO SIDES OF A COIN
A sales incentive is like a coin with two sides. You can give monetary as well as non-monetary incentives. Give your team a choice of both. Monetary includes bonuses, commissions, and others. Non-monetary, on the other hand, may be trips, dinners, exercises and gyms with logo, and others. Offering both commissions and imprinted exercises and gyms will help your sales team to perform better.
FEEL THE PULSE FROM INSIDE
Giving imprinted golf balls will not be effective if the employees themselves are not ready to improve their performance. The employees must feel a sense of belonging to the company and appreciate all the hard work and efforts of the company to motivate them. If this is the case, don’t blame the gesture of giving golf balls with logo because it is the fault of the employee.
SALES INCENTIVE SHOULD BE SEPARATED BY LONG AND SHORT-TERM GOALS
You should work out different strategies for sales incentives for long-term and short-term goals. Cash and other monetary incentives are more effective for short-term goals as they provide an immediate boost to energy and motivation. For long-term goals, on the other hand, non-cash incentives like stadium cushions with logo can be used for intrinsic motivation. Giving imprinted stadium cushions will help you attain sales targets that you have set for the company over the long term.
TEST THE PROGRAM BEFORE LAUNCHING
Many organizations roll out their sales incentive right away and hope for the best without even testing it first. Start giving imprinted umbrellas to a pilot group first before rolling it out to the whole department. The data you will gather can help create benchmarks if you want to extend the umbrellas with logo to other groups as well.
ALIGN TEAM GOALS WITH COMPANY GOALS
When considering sales incentive programs, make sure that the jugs with logo you will give out supports company goals. Think of what the company is focusing on and then decide how you can create a smaller incentive that will direct your team to that direction. If the imprinted jugs you are giving out diverts team attention from company goals, then you are wasting money and reducing the effectiveness of both incentives.
CREATE AN INCENTIVE THAT WILL HELP EVERYONE TO SUCCEED
Avoid creating plans that will not only reward top performers. Offer imprinted coin pouches to other members of the team as well. If you are consistently rewarding top performers only with coin pouches with logo, the other members of the team may lose interest. For example, the non-performing agents may not be meeting their quota but complying with the process, you can also create an incentive for that.When giving out lip balms with logo, make sure that you deliver on the incentive as long as the target has been met. Otherwise, non-delivery of imprinted lip balms may alienate your sales team.