When doing business, your main goal is to make an impression in order to gain new customers. It used to be that businesses would employ advertising mediums like billboards or newspapers to attract new customers. However, making an impression should not be all about money all the time. A recent survey by Causegood revealed a new breed of shoppers. According to the survey, 64% of shoppers say simply giving away money is not enough. They are looking for businesses that integrate social impact directly into their business models. A Give as You Live survey revealed similar findings. The study reported that 79% of customers believe that retailers should be doing more to support charities.
One of the best ways to be socially responsible businesses is to support cooperatives. According to the International Labor Organization (ILO), these non-profit organizations play a role in the improvement of living and working conditions of men and women worldwide. Unfortunately, there are many cooperatives that are being neglected by the state. This is where the support of businesses like you can come in. Promotional products like imprinted electronic accessories can help show your support for cooperatives. Here are some more ways electronic accessories with logo can show your support for these causes:
OFFER DISCOUNTS IN EXCHANGE FOR CHARITABLE SUPPORT
If you are a retailer or dealer of electronic products like phone cases with logo, you can consider offering in-store incentives to support charities. Whenever a customer buy imprinted phone cases, you can offer discounts for that purchase, the proceeds of which will go to the cooperative you are supporting.
BETTER BRAND STRATEGY
By supporting cooperatives, you can enhance your brand strategy when promoting imprinted iPad cases to potential customers. You can train your staff to provide customers with information about the cooperative so that they will be encouraged to buy iPad cases with logo knowing that their money will go to a worthy cause.
Should you decide to get the help of a celebrity endorser to promote plug-in chargers with logo, it will be a good opportunity for you to leverage support for the cooperative you are supporting. And they can use the power of social media to promote both your imprinted plug-in chargers and your cause.
Most customers would always get a receipt from your store when they buy imprinted gadget accessories. The back of the receipt provides information about returns. You have the option to promote your cause in this space. Since your partnership with the cooperative is usually long-term, you can promote gadget accessories with logo since the cooperative will not print receipts for a short period of time.
Now that you know how businesses can show their support for causes, how will you benefit from doing so? Read on and find out.
BOOST RETENTION RATE
By choosing charitable projects that are close to the heart of your employees, you can ensure their full commitment not only to the selfie stick with logo you are offering but also to your charitable efforts. Supporting causes can also help with reducing staff turnover. Your employees will find meaning and value in promoting imprinted selfie sticks and will stay with you.
ENHANCES YOUR IMAGE
Supporting cooperatives helps enhance your reputation in your local community. Your involvement with such projects will entice customers to buy imprinted tablet cases from you because of your social responsibility. When they are confronted with a choice between you and another company offering tablet cases with logo as well, they are likely to purchase from you because of your engagement with charity.
IT FORGES LINKS AND CONNECTIONS
By supporting a noble cause such as a cooperative, you will become aware of what’s going on in your community. As you promote chargers & batteries with logo, you get to meet more people and companies you might not otherwise connect with. As a result, you could get new customers for imprinted chargers & batteries.
IT CAN BOOST EMPLOYEE MORALE
There comes a point when your employees will experience low morale and become demotivated to offer imprinted flashlights. However, if they know that your company is involved with charities, they will have a high morale and will be more motivated to offer flashlights with logo.
IT HELPS YOU STAND OUT FROM THE CROWD
You do not have to be like your competitors and focus on making profits from dress shirts with logo. You can be unique by supporting local charities. While promoting imprinted dress shirts, you can also project your company as a socially responsible company.