Companies look up to their sales people to drive money to the business. People who are working in sales are expected to perform well and exceed expectations. Salespeople are often considered as the “cream of the crop.” It is, therefore, the responsibility of management to ensure that their sales team is fully motivated. Motivating your sales people can have a positive effect on their performance and for your organization as well. One of the ways you can motivate them is by offering sales incentives. Using promotional products like imprinted computer accessories with logo can help your sales people remain upbeat and motivated. If you do not have an incentive program for your sales people yet, here are some tips on how imprinted computer accessories can help motivate your sales team.
STEPS ON CREATING SALES INCENTIVE PROGRAM
In order for sales incentives programs to be effective, it must follow the following steps:
WHAT ARE YOUR GOALS?
What do you aim to achieve from the sales incentive? The most common goal is to achieve overall sales or of certain products like flashdrives with logo. Your goal might also be to stimulate sales of imprinted flash drives. You may have different goals for different groups.
HOW WILL YOU MEASURE ACCOMPLISHMENT?
There are different ways you can measure accomplishment of your sales people. For instance, you can use sales figures for imprinted mousepads or customer satisfaction ratings. Another method will be based on sales reports of mousepads with logo by the agent.
WHAT WILL BE THE TYPE OF REWARD?
The reward need not be monetary in nature. You may want to offer merchandise like computer mouse with logo, travel, free lunch, or others. As much as possible, avoid cash or cash equivalents. Aside from imprinted computer mouse, you can also offer specific items such as digital cameras, and others.
HOW WILL YOU PROMOTE THE PROGRAM?
How do you plan to stir excitement about the program? How will you kick it off? How will keep the excitement going once the program starts?
GET THE BUDGET APPROVED
You can get easy approval of the budget by showing different tiers of sales results and how much will be the cost at each tier. If you can show the benefits at each level, your budget can be easily approved.
Who will be eligible for the program? How will sales people select their gifts? How will you announce the program to employees?
KICK OFF THE PROGRAM
Make the program launch fun and exciting. Announce it in a big way through posters or meetings. You can offer prizes such as imprinted USB hubs. Once launched, keep the momentum going.
Now that you know how to create a sales incentive program, here are some ideas for rewarding your sales team:
OFFER DAZZLING PRIZES
There are other creative ways to offer incentives to your sales people. For example, you can offer them something tangible like microfiber cloth with logo. Instead of dictating what the agent will win, let them choose the incentive based on their personal interest such as imprinted microfiber cloth.
If you have a team of salespeople, remind them that they part of one team. For this reason, you can offer incentives based on team performance. For instance, you can offer each member of the team imprinted headphones. You can also send your team to a beach over the weekend. By giving them headphones with logo, each member will work not only to boost individual performance but also work closely with the team.
There are alternatives to cash that you can use as incentive for your sales team. For instance, if your agents like traveling, you can offer them garment bags with logo. Another alternative is to offer them a voucher that they can use to buy imprinted garment bags themselves.
Sometimes your sales team will be more motivated by just a simple recognition. As for the method of recognition, it is up to you. For example, you can have a small program for recognizing achievers in front of the public. Then you can award imprinted gloves as a reward for their good work. This will inspire other agents to work hard so that they will be the recipient of gloves with logo next time.
Your sales team is perhaps one of the most hardworking people in your organization. They face a lot of pressure in their jobs. For this reason, you need to keep them motivated. Giving them dog treats with logo can make a huge difference in keeping them motivated. The imprinted dog treats they receive will remind them how much you value them.