Creating awareness for your non-profit entails a huge marketing effort. First of all, no one will become aware that you are supporting a non-profit organization if you do not make them aware of it. All that passion and zeal will go for naught if you are not able to get supporters and donors for your cause. Yes, customers are likely to support you for being socially responsible but you first need to make them aware of the cause you are supporting. You will need to convince potential donors and supporters to help in your cause.
This is the dilemma that every organization is facing when creating awareness for their non-profit. There is always the fear that they may not get enough donations and support. It can be a struggle to raise awareness about your cause. Creating a not-for-profit awareness need not be complicated. You can get your campaign going by giving out promotional products like imprinted drinkware. Want to create awareness of your not-for-profit but do not know where to start? Here is a short guide on how to get started with creating awareness for your non-profit using imprinted drinkware with logo.
SPREAD THE WORD
Again no one will know that you are supporting a cause if you will not make them aware of it. There are several ways you can make the community aware of your cause. For example, you can make public service announcements in radio and television. This is usually free of charge. You can also chip in stories in weekly newspapers. Announce that you are supporting a cause and are looking for donations of ceramics mugs with logo. You can also assign volunteers to spread the word about your desire to seek donations of imprinted ceramic mugs.
REACH OUT TO COMMUNITY LEADERS
Community leaders have access to the budget making process of local governments. You could get available money for your nonprofit organization but you need an advocate. By engaging with these leaders, you can help secure a voice in government funding decisions. They are also willing to write a recommendation letter if asked. You can give them a sample of imprinted mugs that you are giving to get their support. They can also hand out mugs with logo to potential donors.
CONNECT ON AN ONGOING BASIS
Once you have connected with the community, you must do so on a consistent basis. It is inefficient to only have one press release or announcement about cups with logo every week. The community will become even more aware of your organization and its mission if you will communicate with them regularly about imprinted cups.
WRITE A STORY ABOUT YOUR CAUSE
As much as possible, post human stories that the community can read about. It is the job of the executive director to get the message out about imprinted tumblers. If he cannot do it himself, he can assign a volunteer to disseminate information about tumblers with logo.
MAKE USE OF SOCIAL MEDIA
Social media is the most powerful tool you can utilize for your nonprofit organization. Every American has at least one social media account. You can post pictures of glasses with logo on a Facebook page that has not been updated. It does not take a huge time commitment on your part. You can simply post updates about your nonprofit or share information about imprinted glasses.
LEVERAGE YOUR WEBSITE WITH CONTENT
If your nonprofit has a website, then maximize its full ability. You can host a blog and post great content about imprinted water bottles on your website. It is recommended to write topics that are in your area of expertise. You are promoting your nonprofit as an expert on the topic of water bottles with logo as an expert in your field.
HOST A BOOTH AT A COMMUNITY EVENT
What better way to raise awareness of your nonprofit than by engaging directly with your community? Consider hosting a booth at a local community event during festivals or fairs. You can offer travel mugs with logo during the event proceeds of sales will go to your cause. When they receive the imprinted travel mugs, they will be reminded of your organization and become aware of your cause.
GIVE AWAY BRANDED ITEMS
Promotional items like imprinted stadium cushions will be used by a potential donor or supporter long after you handed them out during an event. These items will be used by the recipient more than once a week. Not only will they increase awareness of your brand but will also offer a fantastic ROI. Stadium cushions with logo are not expensive but impactful.
CONNECT WITH EXISTING MEMBERS AND DONORS
Staying connected with current members and donors can also help expand your outreach for your cause. It’s easier than before to stay in contact with your members and donors. There are now services that allow you to send customized newsletters. You can also reach out to them by giving them gloves with logo. On your newsletter, you can send them information on how they can donate imprinted gloves.