Customers are the lifeblood of any organization. Can you imagine businesses without their customers? Who will buy their products and avail of their services? For this reason, you need to establish a customer acquisition strategy. But the statistics are actually not in your favor. It is 5 times more costly to acquire new customers than retain them. Imagine that you are going to spend $5 just to get a new customer compared to just $1 to keep them loyal. But that’s life and in a competitive industry, acquiring new customers is crucial to the survival of your business.
A customer acquisition strategy need not be expensive on your part. You can start off with promotional products like imprinted office accessories with logo. Here are some steps for boosting customer acquisition using office accessories with logo.
REDEFINE YOUR CUSTOMER BASE
When first starting out with your business, perhaps you already have an idea on what your potential customers for folders with logo would be. You also already have an idea on the general demographics of your target customers. While this can be a good starting point, it could either be vague or incorrect. Fortunately, it is you who chooses your target market for imprinted folders. Try redefining your customer base and make sure your product offering appeals to them.
MAKE S.M.A.R.T. GOALS
Perhaps you are already familiar with the acronym SMART which stands for Specific, Measurable, Achievable, Realistic, and Timely. Make sure that your goals for customer acquisition will fulfill all these. As much as possible, you should be diligent in setting your goals for imprinted desk organizers. As much as possible, the goals you will set for desk organizers with logo is actionable and achievable.
DEFINE YOUR TACTICS AND STICK TO THEM
Once your goals are already established, you can determine the marketing strategies you want to use in acquiring your customers for imprinted calculators. You could use different strategies such as sending out newsletters, content marketing, or cold calling. Whatever strategies you want to apply for marketing your calculators with logo, choose one or a few that works best for you.
OPTIMIZE YOUR METHODS
Once you have decided upon the tactics you will use for marketing sticky notes with logo, make sure that you have a plan in place. You may want to write blogs to increase web traffic. Don’t fly by the seat of your pants. You can make an actual game plan for imprinted sticky notes.
TRACK YOUR PROGRESS
Make sure that you have a way of monitoring your success. If your goal is to increase sales of imprinted notepads by 20%, make sure that you have the tools for monitoring that metric. All your efforts will mean nothing if you cannot determine whether your strategy for notepads with logo is working or not.
CROSS PROMOTE WITH STRATEGIC PARTNERS
Cross promotions have been around for ages because they are effective. You can start by partnering with companies that offer notebooks with logo. Work out a way that will allow revenue sharing to motivate your partner. You can start with local associations to search for potential partners. Set up a meeting with them on how both of you can benefit from cross promoting imprinted notebooks.
CONSISTENT SOCIAL PUBLISHING
Social publishing content about imprinted journals should not be a one-and-done activity. It should be done on a consistent basis. Make sure to submit new content about journals with logo to all social voting sites. To get even more leverage from the same content, repurpose it for networks like Medium or LinkedIn and Q & A sites like Quora.
SEGMENT OFFERS BY FUNNEL STAGE
Split up your offers based on funnel stage. For example, cold traffic via paid search is not going to get sign- ups for high-priced consultative services for business card holders with logo. Instead you may want to consider offers that require less commitment. It might be okay to ask a long time customer for their address or the number of people in their company so you can send them imprinted business card holders.
OPTIMIZE CUSTOMER JOURNEY
Perhaps customers are having a hard time exploring your website when buying imprinted paperweights. It may be time to improve how people get from A to B. Look at the existing flow through your site and try to navigate them yourself. Optimize each step from the landing page to the thank you page to the follow up confirmation email. Iron out each step that customers go through when ordering paperweights with logo.