Participating in a trade show can offer your business with an opportunity to meet potential customers. Thousands of people attend these events and most of them are decision makers who are authorized to make purchase decisions. If you have not considered attending trade shows, here are some reasons you should start doing so. These are based from a white paper entitled The Value of Trade Shows published by Skyline and Expo Magazine.
- For Awareness. Nearly 9 out of 10 exhibitors agreed this is a reason for participating at events. If you are just a new company, raising awareness is even more important.
- For Leads. 72% of exhibitors attend these events to get leads from new buyers and prospects. Trade show participation can help fill the pipeline of their sales force. Leads can be qualified right at the show.
- Building Partnerships. 7 out of 10 exhibitors say that their aim for attending trade shows is to create and strengthen industry partnerships. Trade shows are often the best time to forge and renew alliances with partners and not just interact with buyers.
- See Current Clients. 65% of exhibitors say that their purpose for attending trade shows is to see their current clients. It is hard to see them in their offices where they are at work so trade shows is the perfect venue to see them.
- Network with Industry Colleagues and Vendors. Trade shows provide the perfect opportunity to meet industry colleagues and vendors. It is a great time to catch up and find out the latest buzz and pulse of the industry.
Participating in trade shows does not have to be complicated. Promotional products like toys and games with logo can be effective tools for trade show participation. Here is a short guide to get you started participating in trade show using imprinted toys and games with logo.
SET CLEAR GOALS FOR PARTICIPATION
What do you want to attain from attending the trade show? Are you expecting to sell your inventory of imprinted toys? You can have more than one goal aside from offering toys with logo. But the bottom line is that you should be clear with your goal for attending the trade show.
RESEARCH THE TRADE SHOW
You will be investing a huge amount of money on these trade shows so choose the event that will provide the best return of investment depending on your goal. If you want to boost on-site sales of balloons with logo, setting up a booth on the trade show will not make sense. Likewise, you should choose the trade show that will best target the audience you want to target for your imprinted balloons.
PLAN YOUR BUDGET AND BOOK YOUR SPACE
Depending on your budget, decide how much booth space you will need for your display. Research about your space, such as the location and what displays will be around it, whether it’s a high traffic or low traffic area, and the physical conditions of your trade show space. Book the space as early as possible. You may be able to get early booking discounts. It is okay to have a large display but a simpler booth for imprinted frisbees. After all, your goal is to make connections and gain new customers for frisbees with logo.
PLAN YOUR DISPLAY DEPENDING ON YOUR AUDIENCE
Who is your target audience for your trade show display? Are you targeting retail customers or wholesale buyers of playing cards with logo. Different audiences shop differently and have different needs for imprinted playing cards.
ADVERTISE IN ADVANCE
Get the word out that you are participating in a particular trade show by inviting your clients, customers, suppliers for imprinted stuffed toys and other contacts to attend the show. If you have one, do advertise your participation on your website as well. It is your chance to meet clients for stuffed toys with logo.
MAKE YOUR DISPLAY STAND OUT
If your trade show display table does not include a tablecloth, be sure to get one that complements your display of puzzles with logo and represent your company’s image and color scheme. Even if it is included, bring your own or something that will add depth to your table. Your table should stand out in the crowd to attract potential customers for imprinted puzzles.
USE A PRESENTATION BOARD
If your display space allows it, you can erect a stand-alone presentation board. There you can show clients the benefits they can get from using your imprinted stress relievers. Be creative and make it stand out. If possible, include pictures of stress relievers with logo. Be sure to include your company name and logo.
CREATE A TEMPLATE OF YOUR COMPANY NAME
Adding trade show graphics can add to the appeal of your booth display. If there is a wall space, but you have limited budget, use your desktop publishing software to create a template of your company name. Use the template along with a bristle board, cardboard, or foam core to make a sign that you can put up on the wall behind your trade show display.
USE VIDEO OR SLIDESHOWS TO DRAW ATTENTION
Create a video or slideshow presentation about whistles with logo to display on TV monitors in your booth. You can rent or borrow stands and racks for mounting flat screens for trade shows. The video or slide show about imprinted whistles will add visual appeal to your booth and will draw attention.
PROMOTE YOUR BOOTH ON SOCIAL MEDIA
Use social media to let your customers for imprinted table covers know that you are attending a trade show. Invite them to stop by and visit and hopefully buy table covers with logo. You can create a Facebook page for this or perhaps announce it on Twitter.