Promotional Product Ideas

Customers want more from the brands they are supporting. According to a recent study by Weber Shandwick/KRC Research Study, 46 percent of customers “increasingly buy from companies that make them feel good and happy.” For millennials, nothing is more important to them than working in a company that gives back to society. Community involvement does not have to be costly on your part. Promotional products like imprinted travel accessories can help you become involved in your community. If you are still not convinced that being socially responsible is important, consider the following reasons you should consider corporate social responsibility using...

The goal of internal promotions is to ensure that all company employees understand the importance of fully cooperating with management to make sure that customer requirements are satisfied in order to achieve corporate objectives. Internal promotions help ensure that employees are effectively carrying out the programs and policies of the organization. When the staff is fully informed, they are more engaged and invested in the outcome of the organization. When employees are happy, customers are also happy and likely to remain loyal to your organization. Internal promotions help improve employee engagement and brand advocacy of organization’s brands resulting to better...

In order to survive in their industry, cooperatives need help from their supporters and followers. But their nature of business stops them from soliciting money themselves. This makes operating, raising awareness, and surviving a real challenge. This is where your organization comes in. You do the marketing and fundraising on their behalf. But marketing for the cooperative you are supporting is not easy as it may seem. It will take a lot of convincing and inspiring from your end to find donors for your cause. Organizing a fundraising for your cooperative need not be expensive. You can use promotional products...

In a certain way, showing support for your non-profit campaign can be a good way for enhancing the reputation of your brand. These day and age, customers demand more from the company where they purchase products. Given a choice between a socially responsible company and one that is not, customers would choose the former over the latter. This underscores the importance of supporting a non-profit organization. But still if you are supporting a non-profit organization and you do not let anyone know about it, how will you be able to raise the needed funds? There are many channels available at...