In a certain way, showing support for your non-profit campaign can be a good way for enhancing the reputation of your brand. These day and age, customers demand more from the company where they purchase products. Given a choice between a socially responsible company and one that is not, customers would choose the former over the latter. This underscores the importance of supporting a non-profit organization.
But still if you are supporting a non-profit organization and you do not let anyone know about it, how will you be able to raise the needed funds? There are many channels available at your disposal for raising awareness of your not-for-profit and one of them is through social media. With 73% of adults now using social media sites, promoting your nonprofit through these channels can help boost its awareness. Likewise, 55% of those who engaged with causes via social media have been inspired to take further action.
Raising awareness of your non-profit through social media need not be expensive. You can use promotional products like imprinted toys and games with logo. Here are some tips on how you can make social media work for your non-profit using imprinted toys and games.
CONSIDER YOUR CAMPAIGN
Before delving into social media to raise awareness of your non-profit, you have to think about the fundamental elements of your campaign. What do you want to achieve from your campaign? Who are your potential donors of toys with logo? Which social media platforms do they prefer? Start your conversation about imprinted toys there rather than trying to be everywhere at once.
CUSTOMIZE YOUR MESSAGE
Each social media channel is unique so customize your message according to the network you are using. Twitter is limited to only 140 characters so you cannot “cut and paste” your post of imprinted balloons there. With YouTube, you need to create a video of people donating balloons with logo.
BE ENGAGING AND ENGAGED
Social media is a two-way street. If you cannot do it, there has to be someone monitoring conversations. Interactions with a donor of frisbees with logo should receive a response even if you are just thanking them. Get even more involved by sharing and retweeting the posts and links of your influencers. Align yourself with companies and organizations who have the same passion for donating imprinted frisbees.
EXPERIMENT WITH CONTENT
Try different approaches to see what works. If your post about imprinted playing cards garnered more response, continue in that direction. Pay attention to their feedback about playing cards with logo and make the adjustments to your posts according to what inspires or engages them. Most platforms have analytics tools that can gauge responses and measure effectiveness.
Social media is all about the present. You should provide your followers with updates about the progress of your campaign and how far you are from achieving the number of donors of stuffed toys with logo. Posting how far you are from reaching your goal may inspire someone to donate imprinted stuffed toys in order for you to hit your mark.
FOCUS ON IMPACT
Use social media to thank donors and volunteers for their donation of imprinted puzzles and how their gift will be used. Let them see the real impact of their donation. You can create a thank you video using testimonials from those receiving the donation of puzzles with logo. You can have volunteers and donors showcase their stories and why volunteering is part of their lives.
INCLUDE A CALL TO ACTION
In your social media posts, add a call to action asking your followers to take the next step and donate stress relievers with logo. While they might want to help share your story, they need to be reminded that they need to donate imprinted stress relievers.
TURN YOUR NETWORK INTO AN ARMY
Turning your network into a fundraising army can help in future fundraising efforts. Invite your followers to share their ideas and testimonials. Encourage them to raise money or ask for donations of imprinted speakers. You can ask people to share your campaign to increase donations of speakers with logo.
TRY ONLINE SELLING
You can try selling bottle openers with logo online that promote your cause and advertise them on social media. With ecommerce sites, it can be much easier to sell imprinted bottle openers through these sites. You may even receive a nonprofit discount.
Social media can be a powerful tool for raising awareness of your nonprofit. You can use the platform to ask for donations of imprinted wristbands. Just make sure to be conversational and will not come on too strong. Give your supporters a chance to get to know your organization better and form a connection. By connecting with your cause, they might be inspired to donate wristbands with logo to your cause.