No matter how worthy your cause is but if no one knows about it, your nonprofit will not receive any dollar of donation. For this reason, you should spend time raising awareness about your cause. It is unlikely that there is a single approach that will make people aware of your cause so you need to combine several approaches. To increase your chance of success, it is recommended that you pick the approach that is best suited for you with your specific fundraiser in mind.
When raising awareness for your cause, it does not have to be expensive. Promotional products like imprinted clocks, calendars & planners with logo offer an affordable tool for promoting your cause. The key is to engage people with the right idea. Here are some tips for promoting your cause using clocks, calendars, & planners with logo.
IDENTIFY YOUR TARGETS AND SUPPORTERS
There are two types of audience that you need to reach to make your cause known: targets and supporters. Targets are the people who have the direct power to give you what you want. They are the decision makers such as government ministers or school principal. When your target takes action about donating clocks with logo, your goal is achieved. Supporters, on the other hand, are the people who help you achieve your goal by putting pressure on the target to donate imprinted clocks.
SEGMENT YOUR AUDIENCE
Segmenting your audience means breaking it down into smaller groups that have common characteristics. The more you segment, the more you can tailor your message to the specific priority if the group. Segmenting is limited by time and human resources. Make sure not to create other groups which you will ask donations of imprinted calendars for. Remember that you will create a separate messaging arc for each group that you want to donate calendars with logo.
ESTABLISH A MESSAGING ARC
This is the part where you convince targets or supporters to donate planners with logo. The message arc takes your audience from where they are to where you want them to be. The stronger the support, the shorter the message arc will be. If a supporter is already donating imprinted planners, you need very little convincing.
UNDERSTAND SUPPORTER NETWORKS
Digital technology is not only useful for sending a message to different audiences but also for other network of friends, family, and colleagues. Your supporter network is essential for building your audience who will donate journals with logo. Initially you may only have a hundred followers but if your audience shares your message with followers, additional donors for imprinted journals may be added.
PROVIDE A CALL TO ACTION
Your message will look different on different platforms but here are some key elements to remember when creating your message:
- Use emotions to grab the attention of your audience and convince them to donate imprinted notebooks.
- Use facts and statistics to make the problem specific and establish your authority in defining the problem. You will need to do a little research on this.
- Define a solution. You first want people to care about your problem and understand it. You need to present a credible solution for fixing the problem. People will only donate notebooks with logo if they believe that your solution will fix the problem and that their action will help achieve that solution.
- Provide a call to action. Explicitly state what action you want your audience to do.
One of the nice things about digital media is that you can easily track information about your campaign. Tracking data like site hits, blog comments, and retweets can help determine the most popular messages and which are not. There are many tools that you can use for data collection. There is no shortage of data that you can gather for notepads with logo. The challenge lies on how to collect and analyze it. Abandon tactics that are not working and focus on those that are when collecting data for imprinted notepads.
Next, choose the technology that you will use to get your message and out and build potential donors of imprinted pens. How many of your audience lack Internet access? How do you identify a target audience of online influencers who will help you convince people to donate pens with logo?
IDEAS FOR RAISING AWARENESS OF YOUR CAUSE
Here are some event ideas you can consider for raising awareness for your cause
Organize educational events. Offer up your skills, either in a standalone workshop, your own, or as part of a series of workshops organized by someone else. The organization should have an existing network and supports your cause as well. For example, if you know how to repair a mobile phone, you can offer that skill for free to a related cause. You can hand out phone stands with logo to those who will attend the seminar. Whenever they see the imprinted phone stands they received, they will remember that you are a socially responsible company.
Host fundraising events. Organizing fundraising events can help boost both awareness and donations. You could do this alone or as part of a larger event organized by others. These events are the place where potential donors of imprinted sticky flags converge. You can use the event to build a community of donors of sticky flags with logo around your cause.You can be creative when it comes to raising awareness for your cause. Again, it does not have to be expensive or complicated. You can use pencil cases with logo to help you get started with raising awareness of your non-profit. Imprinted pencil cases will help show supporters or potential donors that you are a socially responsible company.