Happy customers translate to brand loyalty. In today’s competitive industry, keeping customers satisfied with your business can make a difference. Add to that is the fact that it is more costly to acquire new customers than retain one. Statistics from Customer Thermometer revealed that people tend to actively like than dislike a brand. 91% of the people they surveyed felt that when they had a connection with a company, it was a positive one.
The key to a successful business lies on integrating a brand loyalty scheme to your core marketing strategy. By setting your sights on retaining customers, you also avoid the high cost associated with acquiring new customers. Giving out promotional products like imprinted writing instruments can help with ensuring brand loyalty. Here are some tips for keeping customers connected to your brand using imprinted writing instruments with logo.
Brand loyalty will be a futile attempt if it does not deliver value through pens with logo and services geared towards addressing customers needs. Building brand loyalty starts with constantly refining the imprinted pens you are offering. Determine your unique selling proposition and use it for your brand loyalty campaign.
FOCUS ON CUSTOMER SERVICE
Brand loyalty is synonymous to customer satisfaction. Research reveals that at least 3 out of 5 customers would try a new brand for better customer service. So when offering imprinted pencils either online or through a brick-and-mortar store, excellent customer service should always be delivered. Your customers are likely to buy pencils with logo if they had a positive customer service experience from you.
USE EXPERT CONTENT TO ENGAGE
Top brand executives are likely to be credible source of information for expert content. They are authority figures that customers can engage with online or social media channels about issues relevant to markers with logo. Use expert content as an opportunity to position imprinted markers in your industry.
BUILD A CUSTOMER ENGAGEMENT CULTURE
Marketing channels such as print, online advertising, and social media are also excellent avenues for engaging with your customers who might be interested with imprinted highlighters. The stronger the engagement, the higher the satisfaction of your customers with highlighters with logo.
RUN PROMOTIONAL CAMPAIGNS
Promotional campaigns will heighten not only brand awareness but also attract interest through incentives such as discounts or conditional extras like cashbacks and rewards. These strategies are effective because customers feel that they are getting extras when buying stylus with logo. These promotions need not be complicated. You can outsource them to specialists who can help increase brand loyalty to imprinted stylus through long term promotions and loyalty campaigns.
SEGMENT LOYALTY LEVELS AND REWARDS
Your loyalty program need not be a one-size-fits all process. You can implement a stratified loyalty program that delivers rewards depending to the volume or frequency of imprinted crayons purchased. Rather than rewarding annual customers of crayons with logo in the same manner as monthly customers, you can reward each according to their loyalty level.
ENGAGE THROUGH MOBILE
With mobile phone usage ever increasing, it is important that your brand loyalty program should be mobile optimized. Aside from that, it should also offer opportunities such as greater personalization through location. Your program should also allow purchase of pencil cases with logo through mobile phones. In addition, there should also be opportunities for SMS marketing, push notifications, and wallet-based payment of imprinted pencil cases.
ENCOURAGE SHARING OF REVIEWS AND CUSTOMER SUCCESS STORIES
Customer reviews about imprinted notebooks allows opportunities for greater transparency, Negative reviews allows you to follow up and respond to customers to show them that you had already resolved the issue they are complaining about. Customer success stories adds a human aspect to your notebooks with logo.
PERSONALIZE AND LOCALIZE
A study conducted by Kissmetrics revealed that customers are highly engaged by personalized marketing and will pay more for it. When offering pullovers with logo, make the customer experience as personalized as possible. This would ensure customer satisfaction and brand loyalty when buying imprinted pullovers.
CAPTURE FEEDBACK AND ADJUST
Your customer base will change from time to time considering that demographics change and the market and industry conditions continue to fluctuate. By allowing customers to give feedback on imprinted pretzels through surveys and questionnaires, you can get exactly what your customers are thinking. You can identify the areas that you need to improve about pretzels with logo.
In a competitive industry, you need to make sure that your current customer base can help you keep up with the tough competition. So if you do not have a brand loyalty program in place yet, you could be losing your customers to the competition.