The goal of brand building is to differentiate yourself from the competition and stand out. One way of differentiating yourself from the rest is community involvement. In business parlance, this is called corporate social responsibility. If community involvement is not yet part of your marketing plan, it is high time you should consider it. According to the Nielsen Global Survey on Corporate Social Responsibility, 50 percent of global consumers are willing to pay more for goods and services from companies that have programs for giving back to society.
Community involvement goes beyond attracting customers. It entails doing some volunteer work outside of your workplace. A recent Forbes report reveals that millennials, the biggest demographic in the workforce, showed willingness to do volunteer work and connect to a shared passion through community initiatives. Getting involved in the community does not mean you will sink thousands of dollars. Using writing instruments with logo can make corporate social responsibility affordable and practical. Here are some recommendations on how you can use imprinted writing instruments with logo to increase your community involvement.
CHOOSE THE RIGHT CAUSE OR ADVOCACY
When choosing an organization to get involved with, make sure that it is connected with your business. If you will be handing out imprinted pens, you could target schools as your involvement. Do not be random about it. It has to be clearly aligned with your organizational visions and goals. You can also hand out pens with logo to foundations that support educating out-of-school youth.
SHOW YOUR BRAND AT LOCAL EVENTS
When the word “sponsorship” is mentioned, the first thing that will come in the mind of management is financial investment. However, this is not always the case. In fact, there are much smaller opportunities that will get your brand in front of your target audience. You can get in touch with your local community and coordinate with them on how you can promote your brand. You can get in touch with schools who are open to the idea of donating imprinted pencils instead of sponsorships. If there is a sporting event in a local community, you can give pencils with logo during that event.
PRINT GIFT CARDS TO PROMOTE YOUR BUSINESS
Gift cards are a great tool for making your brand visible. These items are not just for walk-in customers who are looking for an item their friend. Along with the gift card, you can donate markers with logo to a local event. Who knows? By donating imprinted markers with a gift card, the event host may even allow you to put brochures or a banner at the event.
LEVERAGE LOYALTY CARDS TO SHOW YOUR SUPPORT FOR THE COMMUNITY
You can show your love for the community by providing a discount for specific groups. You also have the option to rotate the discount throughout the year. You can hold a special day, week, or month for your chosen groups to receive the discount. Aside from loyalty cards, you can also give out imprinted highlighters for your patrons. Alternatively, you can also offer the loyalty cards and highlighters with logo to customers coming in taking advantage of the discount.
MAKE SIMPLE GESTURES
Community involvement does not always have to involve money. You can incorporate simple gestures. You can give stylus with logo and a professionally printed postcard to your clients on their birthdays, Holidays, or to celebrate their work anniversaries. Show your appreciation and give them a discount on their next order. By giving out imprinted styluses during the event, you are putting your brand in front of many potential customers.
DON’T BOAST ABOUT YOUR SOCIAL RESPONSIBILITY
Social responsibility has often been the sore point among companies. It should be about promoting your company in the perspective of doing good for the sake of good not because you would gain financially from it. Your act of giving out imprinted crayons to local community is something you should not brag about. Self-praise is good but it should be done tastefully. Remember your objective for handing out crayons with logo is to improve your brand image and not turn them away because of your arrogance.
Using pencil cases with logo for community involvement is an effective tool for standing out in the industry. Giving out imprinted pencil cases can also give you a sense of fulfillment knowing that you are able to help out other people in your own way.