Most businesses thrive on profit. It’s what fuels them to survive in the industry. Companies need money for their day-to-day operations as well as other expenses such as marketing, utilities, and others. Without profit, organizations cannot function well. But while the end goal of any company is to gain profits, partnering with a not-for-profit organization is an effective way of creating a positive impression of your business.
Corporate social responsibility (CSR) is the big thing right now. In fact, consumers demand more from businesses in as far as being socially responsible is concerned. In its 2015 Equity Global CSR Study (See infographic here), Cone Communications revealed key findings which include:
- 91% of global consumers expect companies to do more than make a profit but also operate responsibly to address social and environmental issues.
- 71% of global consumers would be willing to pay more for a socially or environmentally responsible product
- 80% would buy a product from an unknown brand if it had strong social or environmental commitments
- 57% would purchase a product of lesser quality if it was more socially or environmentally responsible.
Statistics from CauseGood revealed that 58% of Americans say that it is more important to be able to have a tangible impact on an issue than be familiar with the organizations they are supporting. Furthermore, 52% of shoppers worldwide check product labels before buying to ensure that the brand is committed to positive social and environmental impact.
So if you want to spread the word about your not-for-profit awareness campaign, promotional products like writing instruments with logo can help convey your message. Whether the not-for-profit you are supporting is for a greener Earth or a cleaner lungs, here are three ways you can benefit from the campaign using imprinted writing instruments with logo.
BUILD BRAND AWARENESS
While supporting a not-for-profit organization, you can give your brand the leverage that it needs. Giving out imprinted pens during the event will increase awareness of your brand. When donors and volunteers use pens with logo, they will send a message of support for your mission. The more visible your logo is on the communities or organizations you support, the more they will recognize your brand.
SHOW APPRECIATION AND RECOGNITION
Handing out pencils with logo gives nonprofits an opportunity to show their appreciation and gratitude to the people who contributed to their success. By recognizing them, it gives volunteers, donors, and partners more reason to continue supporting your cause. Just make sure that you give out imprinted pens after they have made their donations and not before.
GENERATE ADDITIONAL REVENUE
While your purpose is to generate funds for non-profit causes, you can take advantage of the event by selling markers with logo for additional revenue. Your nonprofit organization can use imprinted markers to build goodwill, make a few bucks, and gain brand name recognition.
Now that you know the potential benefits you will gain from supporting not-for-profit organizations, let us know proceed with the steps in organizing your campaign.
GET PEER LEADERS ON BOARD
Your aim of getting your message across to the widest audience possible can be achieved by getting peer leaders on board first. Whether it’s in the business community or in the education sector, having peer leaders join your cause will boost your campaign. Use imprinted highlighters to get your marketing message out. These people will carry highlighters with logo around giving added publicity to your cause.
Strategies used in guerilla marketing will work the same way for not-for-profit organizations. Put your slogan and contact details or website address on stylus with logo and hand them out on street corners. Recipients of the merchandise will become curious and aware of the cause and may bring friends to your event. Giving out imprinted stylus will attract the attention of a wide range of audience.
GIVE OUT FREEBIES IN EXCHANGE FOR DOING TASKS
In order to gain support for your campaign, you might be needing volunteers for various tasks. For example, if you need signatures for your campaign, you can give imprinted crayons to those who will sign. Crayons with logo have high visibility factor so your campaign gets noticed.
BEEF UP YOUR MEMBERSHIP DRIVES WITH GIVEAWAYS
Whether you hand out pencil cases with logo to every new member or choose more expensive items as recruitment incentives, imprinted pencil cases can give your membership drive a huge boost. Use highly visible promotional items like imprinted keychains as your message carriers. When people use keychains with logo, their attention will be drawn to your cause.
CHOOSE THE APPROPRIATE GIVEAWAY
It will not make sense to give out yoga mats with logo to a cause it is not designed for. Make sure that the imprinted yoga mat you will give out is appropriate to the message you want to convey such as promoting the importance of being fit or staying healthy.Using imprinted business card magnets to support a not-for-profit campaign offers a win-win solution for your company and the cause you are supporting. Business card magnets with logo will carry both your brands making them visible to your recipients