Trade show participation is one of the most powerful and effective marketing techniques. The benefits of participation in these events can be greater than any of the most popular marketing methods. While it may entail huge costs on your part, you can look forward to getting a huge return of investment. Business deals are done and often closed at trade shows every year. While some companies seem to have a magic formula for networking at trade shows, others just cannot seem to get the job done. Giving away promotional products like housewares with logo is an effective tool for ensuring the success of your trade show participation. Here are some tips for maximizing your attendance in trade show using imprinted housewares with logo.
FIRST IMPRESSIONS ARE EVERYTHING
Did you know that it only takes 1/5 of a second to form an opinion of a website and 94% of that opinion is design related? The same goes with your trade show booth. Giving your booth for imprinted kitchen tools a creative twist can give you a huge edge at any event. While you may not have a huge budget, one thing that you should never leave to chance is the design of your booth for kitchen tools with logo.
MAKE PEOPLE ENGAGED IN YOUR BOOTH
Seeing other people engage with a brand will arouse the interest of other people. Get your employees into the show and have them surround your booth dressed as attendees. Have people interact with your exhibit of picture frames with logo but make sure that your staff is always available to engage with onlookers interested to buy imprinted picture frames.
EXTEND YOUR REACH
One way of extending your reach is by having giveaway items like imprinted tool kits displayed on your booth. Hand out big stickers, wearables, light up trinkets, and others and turn it into a game. Those who are carrying your tool kits with logo will have an opportunity to win something big at the end of the show.
PRE-SHOW BOOTH MEETINGS
Reach out to your attendees 4 – 6 weeks prior to the show. Set-up a meeting with them at your booth prior to the start of the show. Initially make it about networking not selling flashlights with logo. You want to hear about what they do more than what you do. Collect email address and phone numbers of past attendees will come in handy for trade show preparations. Give them imprinted flashlights for their participation in the meeting.
TRADE LEADS AND CONTACT INFORMATION
This is a good tip if you want a return of investment. However, just make sure that you are not trading contacts with direct competition or you could end up competing with them for flyswatters with logo. Partner with companies selling products other than imprinted flyswatters but with the same target market.
LET THEM INTERACT
If you can make the presentation of imprinted napkins interactive, people will stay in your booth. If your brand is hard to display, you need to find a way to make your booth traffic interact with your napkins with logo. This will not only generate interest but also give them a better understanding of your value proposition.
CREATE AN EXPERIENCE
If there is no way to present buckets with logo in an interactive way, consider creating an experience. For example, you can make them use the imprinted buckets for organizing their stuff or for fetching water.
TURN IT INTO A COMPETITION
Have your best sales people for imprinted lunch bags on the floor and make it a fun competition. Make sure that all of them are well trained on lunch bags with logo before the conference. Make sure that they are all aware of your strategy.
GET YOUR BEST CLIENTS TO ATTEND THE SHOW
It is a lot easier to get someone who has already bought adult calendars with logo from you to buy again than to get as first-time buyer. If your best clients are not attending the show, buy them a ticket. There is no better way to wow your clients for imprinted adult calendars than getting them into one of the hottest industry events.