Over the years, trade shows have proven to be an effective tool for generating potential leads for your business. Attended by thousands of people and held several times throughout the year, your presence in these events can increase your chances of nailing a new customer. Unfortunately, many businesses are unable to maximize their trade show attendance due to their inability to generate leads. Consider the following stats based on the State of Inbound Report 2017:
- 63% of marketers say their top challenge is generating traffic and leads.
- 30% of salespeople say prospecting is the most difficult part of the sales process.
- 38% of salespeople say getting a response from prospects is getting more difficult.
- 63% of prospects are somewhat or not at all knowledgeable about a company before a sales rep makes the first contact.
Given these statistics, it is important to put in place an effective tradeshow marketing strategy. Your lead generation plan need not be overwhelming on your part. Giving away promotional products like office accessories with logo is an effective way of generating leads during tradeshows. Here are some tips for boosting your tradeshow traffic generation using imprinted office accessories with logo:
REVIEW YOUR EXISTING BRAND TARGETS, STRATEGIES, AND OBJECTIVES
Who are your target demographics? Identifying your target audience will be crucial in being able to pick the best tradeshow to attend. You need to make sure that the event will connect you to your target demographics for imprinted folders. Also, decide on the best time or season to reach your target. Finally, what is your reason for exhibiting and the goals you want to accomplish for folders with logo.
CONSIDER YOUR CONTENT FOCUS FOR THE TRADESHOW
Are you introducing desk organizers with logo or a new service? Are you tying up with another organization for promotion? Will you raise awareness of your company brand as well as promoting imprinted desk organizers?
ENSURE THAT EXHIBIT TOUCHPOINTS MEET BRAND OBJECTIVES
You only have six seconds to capture the attention of your prospects. Create a multi-sensory experience that will stick to the minds of your prospects. If possible, allow your booth visitors to touch or feel imprinted calculators. Make sure that your calculators with logo will engage with your audience to be effective.
SUPPORT SALES WITH TRADESHOW MATERIALS
Aside from making the visitors touch and feel sticky notes with logo, you should also make sure that you provide the right materials related to the imprinted sticky notes. This could be flyers, brochures, and others.
TIE UP PRESS RELEASE
Capitalize on your attendance with speaking engagements and news conference. You can do a special demonstration of imprinted notepads during the event. Get media coverage for the notepads with logo you are launching to maximize your attendance.
SOCIALIZE ON SOCIAL MEDIA
Encourage your prospects for notepads with logo to engage on your social media accounts. Post frequently and take photos of interactions related to imprinted notepads.
SCOPE OUT THE COMPETITION
Take the time to meet and research your competition for imprinted journals. Gather as much information about them because you know that they are also scouting you and your journals with logo.
When attending tradeshows, never leave your participation to chance. Roughly 70 percent of show attendees come up with a list of the prospects they are going to visit even before the show. Contact your regular customers for salad makers with logo. Take the time to schedule face-to-face meetings with local clients for imprinted salad makers whom you may have time to sit down with.
OFFER AN INCENTIVE BUT BE SELECTIVE
Sending an email or invite to your potential client will not suffice. You need to give them a valid reason to show up. You might want to give them imprinted computer mouse just for showing up. However, you should make sure that the client you are giving computer mouse with logo belongs to your target audience. You cannot just give it to anyone else.
BE AGGRESSIVE, NOT ABRASIVE
If you are launching hand sanitizers with logo and want to create a buzz and interest, the golden rule is to bring it. During a tradeshow, you only have 4 seconds to engage a booth visitor. The key is to draw people in and make them interested with the imprinted hand sanitizers. This is where bringing the right people can come in handy.
Attracting people to generate traffic during a tradeshow can be difficult. Hopefully with these tips you can generate as much potential leads as you can.