Promotional Product Ideas

So you have just launched a new product in the market. You want to get some feedback from your customers. You want to see if there are some areas of improvement that you can do with the imprinted bags with logo that you have just rolled out. In order to do this, you need to talk to your audience but you do not want do a survey. One of the most effective techniques you can employ for gaining feedback for imprinted bags is a focus group discussion. Conducting a focus group discussion can effectively give you the information you need...

Support for non-profit organizations has increased over the years. Customers nowadays demand more from organizations they do business with. Numbers compiled by Qgiv revealed the growing interest of Americans in donating for non-profit. According to the fundraising website Qgiv, 18% of Americans reveals that supporting youth and family causes are more important to them. It also revealed that an average American supports 4- 5 charities and 69% of Americans give charitably. If your organization is not supporting a not-for-profit organization yet, you could be losing out on potential customers. The truth of the matter is that supporting charitable causes need...

Employees are a vital investment to your organization. For this reason, you should ensure that they stay happy and engaged. One of the ways you can ensure their job satisfaction is giving them growth opportunities. Providing employee training should be one of your top priorities. A study by Guthrie Jensen Global Training Consultants revealed that 76% of employees are looking for career growth opportunities. Employee training updates their career and provides growth opportunities to them. Without it, management faces the risk of having disengaged employees. According to a survey by Rapt Media, $500 billion is lost to businesses annually as...

Trade shows attract thousands of visitors every day. As a business owner, you should take advantage of the opportunity and make your presence felt during the show. The trade show will offer you an opportunity to grow your customer list and establish partnerships. According to data from the Center for Exhibition Industry Research (CEIR), 88 percent of the attendees at a trade show haven’t been seen by a member of a company’s sales staff in the previous year and 70 percent plan to buy one or more products. Given these staggering figures, it is important to make the most out...

Retaining customers is a must for every business. While most businesses focus on acquiring new customers, it is worth noting that you should focus even more on customer retention. If you are not convinced about the importance of retaining customers, consider the following statistics: 78% of consumers retract loyalty at a faster pace than three years ago (Accenture) 43% of US consumers spend more on brands and companies they are loyal to (Accenture) 89% of American consumers say they are loyal to brands with values they share (Wunderman) 85% of customers are willing to pay more for superior customer experience(CTS)...