Retaining customers is a must for every business. While most businesses focus on acquiring new customers, it is worth noting that you should focus even more on customer retention. If you are not convinced about the importance of retaining customers, consider the following statistics:
- 78% of consumers retract loyalty at a faster pace than three years ago (Accenture)
- 43% of US consumers spend more on brands and companies they are loyal to (Accenture)
- 89% of American consumers say they are loyal to brands with values they share (Wunderman)
- 85% of customers are willing to pay more for superior customer experience(CTS)
Statistics from Customers That Sticks reveals that the cost of bringing a new customer to the same level of profitability as the lost one is up to 16x more compared to just 5x to retain a current one. In addition, retaining customers is better for business as repeat customers spend 67% more and have larger transactions. Giving away promotional products like imprinted food gifts with logo is an effective tool for customer retention. Here are some tips on keeping customers loyal using food gifts with logo.
In today’s market, it is not enough to stay competitive. With the tough competition in the industry, you need to find ways to stand out in your industry. Look at your business and see how your imprinted lollipops are unique from the competition and then focus on that for your marketing campaign. Show your existing customers why they should stick to your lollipops with logo instead of the competitor.
SHOW YOUR VALUE
If your employees are doing volunteer work or donating popcorns with logo to charities, mention this prominently on your website or on social media. If you have a blog, provide customers with helpful advice to keep them coming back. Your competitor has the same price for imprinted popcorns so showing that your company has strong ethics and customer engagement may drive retention.
SHOW YOU’RE TECH SAVVY
No matter how good your imprinted mints are but if you do not have a user-friendly website, your customers will still choose your competitor because they have a more mobile-accessible site. Make sure that your online presence reflects what customers are looking for. If your website can be accessed on a PC and their mobile devices and show reliable service and low prices for mints with logo, your customers are likely to stay loyal.
MAKE YOUR BUSINESS PART OF A COMMUNITY
Even if a customer opts not to buy bottled water with logo, thank them anyway and offer to sign them up for any mailing list. You can also inform them about your social media pages. You should not consider other businesses that imprinted bottled water as competition. Find opportunities to do cross promotions to retain customers.
HANDLE WITH CARE
When ordering imprinted candies, businesses make the mistake of putting customers on hold which can be a costly one for your business. Existing customers who are ordering candies with logo should be treated with even more care than those who are not yet your clients. New customers are also important but existing ones should remain happy.
KEEP MISTAKES IN CHECK
While some customers tend to make unreasonable requests, they just want fair treatment. If a customer has a complaint about chocolates with logo, you need to address it and make sure to correct as soon as possible. If the mistake can no longer be fixed, just acknowledge the error and show how sorry you are can make a difference in retaining customers. Make sure that you leave their email address and/or phone number to customers so they can contact you if the issue about imprinted chocolates is not resolved to their satisfaction.
EVALUATE HOW YOU MANAGE CUSTOMERS
Providing personalized and unique experience to the customer when ordering imprinted gums is the only way you can keep customers on board. Take advantage of technology to anticipate customers needs when ordering gums with logo to interact and deliver relevant and meaningful communications.
FIND THE BEST PROPOSITION FOR YOUR CUSTOMER
Next-Best-Action or NBA marketing is one approach businesses can find the right proposition for the customer. With this approach, the customer is guided when buying pens with logo for every response during a live interaction. The agent will have to follow the customer’s lead while taking proactive recommendations on what to do with the order of imprinted pens.
RE-DEFINE HOW YOU INTERACT WITH CUSTOMERS
Given the right level of customer insight, the traditional rules of marketing can be thrown out of the window. It is now possible to talk to customers as often as possible when ordering imprinted clips. This can help reduce churn and create a positive experience even for customers who do not buy clips with logo.
GIVE CUSTOMERS A DEDICATED SUPPORT LINE
Giving customers a separate line for airing their complaints on fans with logo can be a great way to deal with any concerns they may have. The customer will be assigned a “ticket” which was not closed until they are happy with the result of their concern on imprinted fans.