In today’s digital world, it would seem that owning a brick-and-mortar store would no longer make sense. Given the convenience that it offers shoppers, one would think that they would prefer doing their shopping in an online store. However, there is one benefit that a physical store that still makes it attractive and that is the ability for the customer to see and touch the merchandise. With brick and mortar stores, you can take home the item you ordered right away. No hassle of waiting for your order to be shipped. So owning a company store still has advantages over an online store.
Your store may have the best products and services but all that will mean nothing if you do not promote it. Using promotional products like imprinted housewares is an effective tool for promoting your business. Here are some tips on how to promote your company store using imprinted housewares with logo.
LIST YOUR BUSINESS ON YELP
If your focus is on stellar customer service, people will review you on a positive light and you can be easily seen in online searches. Whatever you do, don’t ask for reviews. Yelp users look for sincerity and authenticity. You will see many benefits of discussing with a user. Let us say that a customer who bought kitchen tools with logo wrote a review about their experience in your store. Responding to a review will give you an opportunity to apologize to the customer and invite them to get a discount on imprinted kitchen tools for the misunderstanding. Make sure you have a photo and description of your business.
CREATE A BUSINESS OR FAN PAGE ON FACEBOOK
Start conversations with users of imprinted picture frames. Use your growing visibility to announce events, specials, hot news in the industry, and how your business can help the community. Take advantage of the various user-friendly features of Facebook, which will aid you in communicating to your customers for picture frames with logo.
PROVIDE A TUTORIAL IN YOUR AREA OF EXPERTISE
If you are selling tool kits with logo, you can create a tutorial and post it on YouTube and link keywords so people can find you. Users of imprinted tool kits will start following and engage with you online. All you need is an inexpensive video camera and some moxie.
Meetups offer a great opportunity to meet hobbyists, collectors, professionals, and students of many topics. If you have an upcoming event related to imprinted flashlights, you can post on the site. You can have your store known to people who are looking for flashlights with logo.
CREATE BABY-BOOMER SPECIFIC ADS FOR SENIORS
This group of individuals is constantly looking for flyswatters with logo and other services. You can host a senior photo portrait event with funky backdrops, costumes, a raffle, and a singles matchup dance contest or speed dating theme with a similar business offering imprinted flyswatters.
PLACE EMPHASIS ON STRONG CUSTOMER SERVICE
Take care of your customers and they will return the favor. Create a bad experience and you can expect a hard time recovering from it, if you manage to return your customers of imprinted napkins. To make your customer service better, ensure that your staff is always available when customers need them. Don’t push napkins with logo. Instead educate them and give customers the option to choose for themselves.
TRACK AND ENTERTAIN AS AN AD PARTNER
In the past, in-retail ads were nothing more than venues for hire. Times have changed. Now, location-based ads allowed stores to be active partners in relationship. You can consider putting up in-store videos with information about buckets with logo at your checkout line. Companies can advertise to customers of imprinted buckets while waiting in line.
ENGAGE ALL FIVE SENSES
The appearance of your store matters a lot to your customers. But it is not just the appeal of your store but you should also capture the other four senses. One way of doing so is by making it easy for your customers to touch and feel imprinted handkerchiefs in your displays. This is one advantage of having a physical store compared to an online shopping website for handkerchiefs with logo—the tactile interaction.
KEEP EMPLOYEES HAPPY
Taking care of your employees will make them happier and hence will be more inclined to take care of customers. If they do not feel valued, employees will not be motivated to value your customers for hard hats with logo. Encourage feedback about imprinted hard hats from them when and where possible.