Education is the most important legacy that parents can leave to their kids. It can help their kids become productive and responsible members of the society. The sad fact is that there are many children who are not able to go to school due to various reasons. According to statistics from UNESCO, about 264 million children and youth are out-of-school as of 2015. This includes 61 million in the primary school, 62 million in the lower secondary and 141 million in the upper secondary.
This is where the importance of school programs can come in. You need to emphasize the importance of staying in school and getting an education. You can do your share in this noble cause and make an impression on schools and parents alike. You can support school programs and in the process promote your business. Giving out school-related products like riting instruments with logo is a good way to make an impression on potential customers. Here are some ways you can make an impression using imprinted writing instruments.
SELECT AN APPROPRIATE PRODUCT
If you are targeting schools and universities, make sure to offer them the appropriate product such as imprinted pens. Identify the decision makers who are likely to buy pens with logo. What’s the point of selling an item that will have no value to your target recipients? Other possible giveaways may include the following:
- Pencils. You can help unleash the creative ability of students by giving them pencils with logo. This writing instrument can be used for math subjects as well. Imprinted pencils are the first school items that pre-schoolers will use when starting to write.
- Markers. Students, teachers, and school officials will find imprinted markers useful to them. Students will be using the writing instrument to write the solutions to problems or answer when the teacher asks them to. Teachers will be using markers with logo to write their lecture on the white board.
- Highlighters. Students have found highlighters with logo useful for marking important parts of their notes and textbooks. Teachers will be using imprinted markers to highlight their students that need attention.
CREATE SCHOOL-CENTERED CATALOGS AND MARKETING MATERIALS
Whether schools are just your supplementary sales targets, you would still want to create marketing materials catering to them. Make sure to feature school-related products such as imprinted stylus and your rates. Have your collaterals ready by January or February so that school officials can decide and order stylus with logo in time for school opening.
DECIDE ON THE MARKETING METHOD TO USE
How will you market your product to the school? You can go door-to-door or create a promotion offering crayons with logo. You can set-up a table during parent-teacher conference, at a mall, or in front of the supermarket so they can have the money for buying imprinted crayons.
PUT UP POSTERS AND BANNERS AROUND THE SCHOOL
Place and posters and banners around the school and other places to announce your program. Think of a catchy slogan. You can ask people to buy imprinted pencil cases. The pencil cases with logo that they will purchase will go a long way in supporting your program.
PROMOTE YOUR PROJECT IN A LOCAL NEWSPAPER OR MAGAZINE
Call the appropriate editor to briefly explain to them your project. In exchange for the publicity, you can give them a free item such as backpacks with logo. If you need to post an ad, keep the copy short and direct to the point. Tell them where they can buy imprinted backpacks and its importance. You can also use social networking to create “buzz” about the project. Use video websites like YouTube to explain your project.
KEEP AN EYE ON RFPs
Many schools will send out requests for proposals (RFPs) when they are looking for new suppliers of imprinted money clips. You will be submitting a bid and compete with other suppliers of money clips with logo so give them details about what you can offer. You will be notified if you got the winning bid.
FOCUS ON RELATIONSHIP-BUILDING
If your child is attending a local school, get involved as much as possible. Join the PTA and volunteer to help out at events. Make your child’s teacher an advocate of your business so you can get meetings or referrals for mousepads with logo. If you do not have school-age children, establish relationships with school officials through other means such as assisting in fund-raising efforts. Supplying imprinted mousepads is a long-term relationship so it may take some time to build the trust.
Showing that you care about education and being in school is a good way of making an impression for your business.