Organizing an event can be a costly venture on your part. You have to rent a ballroom, search for a caterer, pay for speakers, merchandise, and other expenses. Getting corporate sponsors for your event will not only help reduce your expenses but also give you additional advertising and possible customers. Getting corporate sponsors may seem overwhelming especially if you plan to get multinational firms as your sponsors. At first, you would think that because of having no track record or experience, you would likely get rejected. The truth of the matter is that getting corporate sponsors need not be complicated on your part. Using promotional products like imprinted bags can be effective for corporate sponsorships. Here are some tips on how you can get started with getting corporate sponsors using imprinted bags with logo.
MAKE IT ABOUT THE SPONSOR NOT ABOUT YOU
One of the common mistakes businesses make when getting corporate sponsors is that they put too much rhetoric about themselves and not talk about how sponsors will benefit from them. Sponsors want to understand your company, marketing campaigns, goals and visions. If you are offering tote bags with logo to them, discuss with them what benefits they will get by becoming one of your sponsors in an upcoming event. Ask them about your goals first and then proceed with your presentation about imprinted tote bags and the sponsorship package.
BE CLEAR ABOUT YOUR DEMOGRAPHICS
Your target audience for imprinted shopping bags is one of the most valuable assets you can offer corporate sponsors. In line with this, you should carefully research about your demographics. Search online for some statistics on your target demographics. You can order a media kit from some publications and get some statistics about your target audience for shopping bags with logo.
HAVE A GREAT PLATFORM
Sponsors would want to know if you have extended your reach to people who buy things like drawstring bags with logo. These could be clients, people on your email list, company database, advisory board, or strategic alliances. If you have not extended reach to other people, you could be missing out on potential customers for imprinted drawstring bags. Use the powerful strategies of borrowed credibility, media, and joint ventures.
OFFER CAUSE-RELATED MARKETING
Cause marketing involves a partnership between your sponsor and a charitable cause. People will buy more imprinted travel & cosmetics bags from companies that give back to the community. When you align their brand with your life-changing work, sponsors can benefit much from this “halo effect.” So be sure to make this part of your pitch to potential sponsors to increase their customers for travel & cosmetics bags with logo.
CREATE A COMPELLING SPONSOR PROPOSAL
The sponsor proposal is the most important but least understood document in the sponsorship industry. If you are targeting top-tier sponsors for duffel bags with logo, you need a compelling proposal. This is a business plan and snapshot of the benefits of your company. It breaks down your mission statement, sponsor benefits, demographics, marketing plan, goals, media opportunities, advisory board, and the fees involved for sponsoring imprinted duffel bags.
MAKE INTEGRITY PART OF YOUR BRAND
Sponsors want to see that you have integrity and credibility. They will test to see if you do what you say. Provide them with information about imprinted briefcases on time and arrive early during appointments. You need to pass this test to see if you can handle their brand image. Provide quality and value in offering briefcases with logo to sponsors.
Don’t just promise media coverage or potential customers for backpacks with logo. Be specific. For example, promise them potential customers of briefcases with logo in a specific industry.
FIND THE RIGHT PERSON TO APPROACH IN THE COMPANY
Ask for the marketing department because it is often the best place to start. In some companies, it could be public relations, community affairs, supplier diversity or brand management. As much as possible, introduce yourself by telephone not email. The latter can be used once a relationship has been established.
BE IMPECCABLE WITH YOUR WORD
When you are trying to court a sponsor, be true to your word. You will always be tested by your potential sponsor. If you cannot get information about imprinted tank tops, tell them. If you want to get them to agree to be your sponsor for tank tops with logo, you need to make a good impression.
HELP YOURSELF FIRST
Only when you are financially stable and strong will you be able to help people with armbands with logo. Corporate sponsorships offer a way of providing stability and giving the resources you need. They can also boost your credibility with imprinted armbands. Publicize your corporate sponsors on your website to make people aware of the people you are playing with at a higher level.Getting corporate sponsors can be easy using imprinted badge holders. Your sponsors can give you additional customers for badge holders with logo.