Companies, just like humans, need identity. It represents the way customers will perceive you. Identity includes everything that your business entails such as customer service, quality products, marketing materials, and logo. The latter is the symbol that will quickly identify who you are. It represents the image you want to portray. The logo helps your business stand out from the competition. Through your logo, they will easily identify your products, service, or company.
But the logo itself is not enough for building your identity. On its own, it will not be able to attraction attention or engage with customers. You need a powerful medium for reaching out to customers. This is where promotional products like clocks and watches with logo come in. There are many advertising mediums that can be used for building your brand identity. You can use billboards, advertise on the newspaper, create television and radio advertisements, and others. But what if you do not have enough budget for those costly advertisements? Imprinted clocks, calendars, and planners are cost-effective mediums of advertising? So here are the reasons why you should use promotional products for building your brand identity?
LOW COST EFFECTIVE MARKETING
As mentioned earlier, compared to television advertisements, billboards, spots on newspapers, or social media campaigns, promotional products like clocks with logo are affordable. Despite the price, they can help you achieve your marketing goals. Imprinted clocks are used by companies for various purposes such as souvenirs or corporate giveaways.
INSTANT BRAND RECOGNITION
Just like people easily identifying Nike or Apple because of their logo so will your logo on imprinted calendars make you easily identifiable. When they see it in stores, televisions, and other channels, they will easily know that it is your brand. This is another reason you should consider giving away calendars with logo to your target customers.
EASY RECALL OF YOUR BRAND
When you advertise on the television or billboard, it will easily be forgotten after a few minutes. With newspaper advertisements, not everyone is reading the newspaper anymore especially with the Internet. On the other hand, when you hand out planners with logo, it will be in front of the eyes most of the time. Whenever they use the giveaway, they will see your logo all the time. Imprinted planners are the best medium for submitting your business to the market and customers.
WORKS AS YOUR BUSINESS CARD
We hand out business cards to customers so they can easily identify your company and its products. Similarly, imprinted journals serve as your business card. When they see your logo, they can easily remember and identify your brand. Journals with logo are not easily forgotten.
Now that they have established your identity, customers would most likely frequently purchase notebooks with logo form you when they need it. This ensures loyalty of customers to your business. The important thing is to ensure that the imprinted notebook is of high quality. It can help you make first time buyers loyal customers.
STRENGTHENS CUSTOMER RELATION
Customer relation is crucial in ensuring longer business. When customers know that the imprinted notepads you are giving out are of high quality, they will maintain a good relationship with your company. When other people use the notepads with logo that you gave to a customer, chances are they even purchase from you.
INCREASE SALES AND GENERATE LEADS
Pens with logo offer the best way of building a good reputation in the market. When customers know your reputation, they will be impressed and likely to purchase imprinted pens from you. Not only that, they might even recommend you to friends or loved ones who are in need of your products giving you additional leads.
These are the reasons why promotional items are very effective for building brand identity. So if you have not considered them yet, it is time to experience the identity building power of these items.