While your aim is to retain and maintain existing accounts, it is also important to generate new leads and build new accounts. Customers are the keys to success of a business. There are different tools that you can use for generating new leads and transforming them into new accounts. While some may opt for the traditional way, such as the billboards or the newspaper advertisements, promotional products like imprinted toys and games offers an affordable alternative. Let us take a look at the different ways toys and games with logo can help you generate new accounts for your business.
PROVIDE CONTACT DETAILS ON GIVEAWAYS
Promotional products like toys with logo will be kept by customers for a long time. This was attested to by a study conducted by the Promotional Products Association International which revealed that 58% of people who received promotional products will keep the item for 1 to 4 years. Likewise, the same study revealed that 45% of people use promotional items at least once a day. When giving out imprinted toys, make sure to indicate contact details such as website, email address, and phone number so the recipient can easily reach you.
INCORPORATE PROMOTIONAL PRODUCTS IN REFERRAL PROGRAMS
Your customers can be one of your biggest assets. Since they have no stake in your brand, any referral from them can be valuable and could lead to conversion. Encourage your customers to refer friends or family in exchange for imprinted balloons. When they receive giveaways, they will be motivated to recommend your brand to their acquaintances. Balloons with logo are great rewards for referrals.
MAKE EMPLOYEES YOUR BRAND AMBASSADORS
The truth of the matter is that you do not have to spend a huge amount on celebrity endorsements. Your very own employees are the perfect endorsers of your brand. Hand out frisbees with logo to them and they will do the promotions for you. The advantage of using your employees is that they know about the imprinted frisbees you are promoting so they can answer questions a potential lead can have.
JOIN THE SOCIAL BANDWAGON
Social media is the biggest thing right now so you might as well hop in and join the bandwagon. You can hold a contest on Facebook and Twitter in order to reach a huge audience. You can offer imprinted playing cards as prize for the contest. After all, people love something free. By giving away playing cards with logo, they can try out the sample and if they like it, would not mind paying for it. This is also a great avenue for increasing your social media engagement. Consequently, those engagement can become potential leads.
INTRODUCE GIVEAWAY TIERS FOR LEADS THAT CONVERT
If you frequently attend tradeshows, then you must have given away a plethora of promotional products like stuffed toys with logo. The disadvantage of this is that you give out the freebie randomly. A better approach will be to introduce tiers for the promotional products you give away. The tiers will be based on who will be best suited to do business with you. This way you can target more qualified leads. While they can receive imprinted stuffed toys, they can gun for more expensive items by filling out their details.
DEVELOP CHAMPIONS OF YOUR PRODUCTS
Use satisfied customers for generating references and referrals. Once you have sold imprinted puzzles to them, you can ask them to help you sell more through positive testimonials and leverage a refer-a-friend campaign. Arm the customers with the tools they need to effectively promote puzzles with logo to others.
You can consider non-competitive products that are targeting the same audience. Find ways you can collaborate with them. It can be through newsletters, mailings, or co-branding opportunities. By doing so, you might discover businesses offering imprinted stress relievers as well. Your customers might see that collaborating with you might help reinforce their choice of stress relievers with logo.
LEVERAGE YOUR WEBSITE
There are a variety of tools that you can use to generate new customers to your website. SEO will help your site appear on the first page of search results in search engines. Make sure that your website is dynamic. You can include information about stress relievers with logo that you are offering. Keep your website updated with fresh content and the appropriate keywords. You can also write blogs focusing on imprinted stress relievers and other products you are offering.
MAKE A PRESS RELEASE
Public relations is a good way to create awareness of your business. You would want to establish your credibility in the minds of your customers. Use the press release to demonstrate the quality of imprinted BBQ tool sets as well as your ability as a supplier. Regardless of the story you choose to publish, make sure that you let the customers know about your company and the BBQ tool sets with logo you are offering.Promotional products like sunscreens with logo are effective tools for generating new accounts. As always, you need to ensure that the imprinted sunscreens you will give out is high quality.