Promotional Product Ideas

As a business owner, you should recognize the huge role that your sales team plays in the company. Salespeople serve as the frontliners of your company. They are the ones who drive revenue to the company. For this reason, you need to make sure that they are motivated and engaged with the company. To keep their enthusiasm and motivation burning, you need to offer them sales incentives. There are many reasons you need to do so. With sales incentives, they will feel valued and important to the company. Unfortunately, management has failed to stoke the fire of their salespeople. While...

A public relations campaign can go a long way in helping your business spread your message, reach more customers, and generate more sales. If successful, a PR campaign will go a long way in providing more than just media coverage. Public relations campaigns can have more far-reaching and complex results. However, they require strategic planning, creative thinking, smart budgeting, and the ability to navigate unforeseen circumstances. Your PR campaign need not be complicated. Promotional products like imprinted personal products are effective tools for launching a public relations campaign. Here are some tips to get you started with imprinted personal products...

Participating in a trade show can offer your business with an opportunity to meet potential customers. Thousands of people attend these events and most of them are decision makers who are authorized to make purchase decisions. If you have not considered attending trade shows, here are some reasons you should start doing so. These are based from a white paper entitled The Value of Trade Shows published by Skyline and Expo Magazine. For Awareness. Nearly 9 out of 10 exhibitors agreed this is a reason for participating at events. If you are just a new company, raising awareness is even...

Customers are the lifeblood of any organization. Can you imagine businesses without their customers? Who will buy their products and avail of their services? For this reason, you need to establish a customer acquisition strategy. But the statistics are actually not in your favor. It is 5 times more costly to acquire new customers than retain them. Imagine that you are going to spend $5 just to get a new customer compared to just $1 to keep them loyal. But that’s life and in a competitive industry, acquiring new customers is crucial to the survival of your business. A customer...

Creating awareness for your non-profit entails a huge marketing effort. First of all, no one will become aware that you are supporting a non-profit organization if you do not make them aware of it. All that passion and zeal will go for naught if you are not able to get supporters and donors for your cause. Yes, customers are likely to support you for being socially responsible but you first need to make them aware of the cause you are supporting. You will need to convince potential donors and supporters to help in your cause. This is the dilemma that...