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What to Put on a Marketing Pen?

Posted by Marketing Department on

Promotional pens have been a timeless marketing tool for businesses. Their practicality, widespread use, and long-lasting visibility make them a go-to choice for brands wanting to leave a lasting impression. Whether you’re handing them out at trade shows, gifting them to clients, or including them in promotional kits, promotional pens are a smart investment for companies of all sizes.

But to make your marketing pens effective, what exactly should you put on them? Here’s a guide to designing promotional pens that not only look good but also enhance your brand’s reach.

1. Company Name and Logo

The company name and logo are non-negotiable elements on any promotional pen. These are the core identifiers of your brand, ensuring recipients remember who gave them the pen. Your logo, especially if it's visually distinctive, serves as a quick and easy way for people to recognize your brand at a glance. Make sure the design is simple and clear, so it stands out even on the small surface of a pen.

Tips:

  • Use high-resolution images for crisp printing.
  • Choose colors that align with your brand identity.
  • Ensure the logo is scaled appropriately for readability.

2. Contact Information

A promotional pen should function as more than just a writing tool—it should also be a quick reference for your business. Consider including key contact information such as:

  • Phone number: Make it easy for customers to reach you.
  • Website URL: Direct recipients to your website for more details about your products or services.
  • Email Address: A point of contact for inquiries or support.

Make sure to balance the design so that your contact information is clear without overcrowding the pen.

Tips:

  • Use short, easy-to-read web addresses or contact details.
  • Consider using a link shortener if your website URL is lengthy.
  • Avoid using multiple contact methods that might clutter the pen.

3. Slogan or Tagline

A catchy slogan or tagline adds personality to your marketing pen. If your brand has a memorable tagline, include it to strengthen brand recall. This can also be an opportunity to communicate your brand’s values, mission, or the unique selling point of your product or service.

For example:

  • “Excellence in Every Detail” for a luxury brand.
  • “Where Quality Meets Innovation” for a tech-focused company.

Tips:

  • Keep it short and sweet. A pen is a small canvas, so concise taglines work best.
  • Choose fonts that are legible and consistent with your brand’s aesthetic.

4. Call to Action (CTA)

A call to action encourages the pen recipient to engage further with your brand. This could be a simple phrase prompting them to visit your website, sign up for your newsletter, or follow you on social media. A well-crafted CTA can guide the user from just seeing your brand name to actively participating with your brand.

Examples of effective CTAs include:

  • “Visit us online at [YourWebsite.com]”
  • “Call us for a free quote”
  • “Follow us on [Social Media Handle]”

Tips:

  • Tailor the CTA to your target audience’s preferences.
  • Ensure the CTA is clear and actionable.
  • Include any relevant incentives, such as discounts for first-time visitors.

5. Social Media Handles

If social media is an integral part of your business, don’t forget to include your handles. Many companies use pens as an opportunity to promote their social media presence, helping to grow their audience. You can either include your username or simply print the icons of the platforms you are on (e.g., Facebook, Instagram, LinkedIn), directing customers to look you up online.

Tips:

  • Focus on the social media platforms where you are most active.
  • Make sure your handles are straightforward and easy to remember.

6. QR Code

QR codes have made a comeback, and they can be a powerful addition to your marketing pen. By including a QR code on the pen, you allow recipients to easily access your website, product catalog, or a special landing page by scanning the code with their smartphones. It’s a modern and engaging way to link the physical promotional item to your digital presence.

Tips:

  • Test the QR code to ensure it leads to the correct page.
  • Make sure the size of the QR code is large enough to scan but doesn’t overwhelm the design.
  • Link the QR code to something valuable, like a discount code or exclusive content.

7. Special Promotions or Offers

Including a special offer or promotional code on your pen is a great way to track engagement and encourage conversions. For example, you could add a discount code like “SAVE10” or promote a limited-time offer to entice the recipient to make a purchase.

Tips:

  • Make sure the promotion is relevant and appealing to your target audience.
  • Clearly indicate how to redeem the offer (e.g., via your website or in-store).

Designing a Pen with Purpose

The design of your promotional pen should reflect your brand’s personality and goals. Beyond just slapping on a logo, every element should be carefully chosen to represent your company effectively. Prioritize readability, clean design, and strategic placement of key information. A well-designed pen is not just a functional item but a piece of your brand that customers will carry with them, sometimes for months or even years.

Conclusion

Marketing pens are simple yet effective tools that keep your brand visible in the hands of your customers. By thoughtfully including your company name, logo, contact information, and a compelling call to action, you can turn a basic pen into a powerful promotional tool that helps generate leads, build brand loyalty, and increase brand awareness.

Are you ready to design the perfect promotional pen for your business? Explore our wide selection of customizable promotional pens and start creating memorable marketing tools that leave a lasting impact on your audience.

Need help? Talk to an expert now at 1-888-377-9339 or Email us at care@qualityimprint.com.


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