Millions of people attend tradeshows on a yearly basis. For your business, you need to take advantage of the opportunity and make your presence felt in these events. Here are some statistics you need to consider about tradeshows and exhibits:
- 83% of the attendees have some kind of buying power
- 85% of decision makers say attending trade shows save them time and money by bringing vendors together under one roof.
- 79% of those who attend shows say it helps them decide on what products to buy
Trade shows offer a great venue for generating new leads. In reality, you do not have to spend a considerable amount of money for your tradeshow booth. You can use promotional products like health and safety products with logo to attract leads to your booth. Here are some steps you can undertake for generating trade show traffic using imprinted health and safety products with logo
ESTABLISH YOUR PRESENCE WITH A PRE-EVENT LANDING PAGE
No one will know that you have an event unless you promote it. Set-up a pre-event landing page so people will know about your plan. Give yourself some time to give your prospective attendees time to make preparations. You do not want to miss out on the potential leads that you will generate for imprinted first aid kits. You could connect the landing page to the location of the first aid kits with logo you plan to offer during the tradeshow.
DEVELOP A PRE-EVENT PROMOTIONAL PLAN
Aside from a pre-event landing page, you can also create an email and social media campaign to create buzz heading to the event. The more you inform them about your presence, the more likely they will remember and seek you out. Give them a feeling that they already know you before getting to the conference. Reach out to them as frequently as possible and make your communications about hand sanitizers with logo interesting and valuable. Also beef up your pre-event landing page with content about imprinted hand sanitizers.
DESIGN A WELCOMING TRADESHOW BOOTH
While the design of your booth may not help generate leads, developing a welcoming and appealing environment can make the difference in whether an attendee will stop or keep walking. Create a sleek looking, inviting, but functional booth. Remember there will be other booths in the tradeshow floor so make sure that your booth stands out. Depending on the size, your booth should have a demo space for imprinted dental kits or a coffee bar and lounge. You should also have a graphic presentation about dental kits with logo to answer the attendee’s initial questions.
INVEST IN LEAD SCANNERS OR A DATA COLLECTION TOOL
Lead scanners are worth investing on. They can help you capture the full name, title, company, and contact details of the attendee. Some lead scanning devices allow customization and addition of specific qualifiers to the system. However, these tools can be quite expensive so if you are working on a budget, come up with your own data collection system. You can try Google Forms.
DRIVE TRAFFIC WITH IN-BOOTH ACTIVATIONS TAILORED TO YOUR AUDIENCE
Remember that you will be competing with other exhibitors for the attention of attendees so you need a unique activation to hook attendees and drive traffic. Consider the conference environment, Likewise, consider the feelings of the attendees who will attend the event. Brainstorm with your tradeshow staff after collecting information about your potential leads for lip balms with logo. You need to spice up your booth and not just imprinted lip balms.
GIVE OUT IRRESISTIBLE SWAGS
To attract attendees to your booth, make sure that they would not leave your booth empty handed. Aside from brochures, give them imprinted hard hats. Make sure that there is enough for your prospective attendees. You would want your message to resonate to as many attendees possible. Hard hats with logo will give them some swag when they leave the event.
PICK THE BEST TEAMMATES TO HAVE ON THE GROUND
Make the best out of the tradeshow so send as many people as you can to the tradeshow. Make sure that the people you will send to the event can answer queries from the attendees about sunscreens with logo. This will come in when your booth gets flooded with attendees wanting to find information about imprinted sunscreens.
UTILIZE HOTEL DROPS
This is an activation technique wherein you drop off freebie items like imprinted safety lights in the hotel room of attendees. It may require some kind of sponsorship but there are several resources you can use to make this technique effective. The most important thing is the call-to-action on how the attendee can get in touch with you in case they buy safety lights with logo.
LEVERAGE CHAIR DROPS INSTEAD OF BAG DROPS
Chair drops are more effective than bag drops given the fact that most attendees may leave giveaway items like beanies with logo in the hotel room then jump off to the next flight. By dropping imprinted beanies when they are seated, customers will have a forced reminder than actively searching for in their bag.
You would want to choose the right tradeshow where you will showcase imprinted caps. You will invest your time and money to participate in the event so you would want to make sure that you will target the right audience for caps with logo.
What do you want to achieve from showcasing microfiber cloths with logo in a tradeshow. Do you want to increase sales? Generate leads? Get feedback? Recruit new employees? Generally, the goal for attending trade shows is to increase awareness of imprinted microfiber cloths.