While businesses pay attention to acquiring new customers, one cannot deny the role of current customers in the growth of your business. According to Bain & Company, increasing customer retention by 5% will result to a 75% boost in profitability. Statistics from the Gartner Group revealed that 80% of a company’s future revenue will come from just 20% of existing customers. It only goes to show that retaining customers should be at the core of your marketing strategy rather than focusing on getting new customers.
Promotional products like clocks, calendars, & planners with logo can be an effective tool for increasing customer retention rates. Here are the benefits that you can derive from retaining existing customers using imprinted clocks, calendars & planners with logo:
Achieve better conversion rates. Your existing customers have already bought imprinted clocks from you so if they had a good experience, they will buy from you again. You already know about your customers already so it will be easier for you to determine their needs when buying clocks with logo.
Lower marketing costs. You do not need to convince current customers to buy calendars with logo from you. They can already give enough feedback about your performance. Their feedback will go a long way in improving imprinted calendars.
Increase profits. With your current customers, you do not have to focus on price as opposed to attracting new customers. You do not have to offer as many discounts that you would usually dangle to new customers.
Now that you know the importance of retaining customers, what tactics can you use to ensure loyalty from your current customers? Read on and be guided.
Building trust is important in customer retention. When customers buy imprinted planners, they need to trust that it is of high quality. When you lose the trust of customers, it is hard to regain it. Online reviews can provide “social proof” from your customers of the quality of planners with logo. Another way to build trust with your customers is to be transparent with them.
ADD REAL VALUE
To keep customers from jumping to the competition, you should add value to the journals with logo you are offering. Adding value means going beyond features and benefits. One way of adding value to imprinted journals is by making it easy to use.
SHOW YOUR PERSONALITY
Showing your brand’s personality is key to customer retention. This can be reflected in your messaging and communication related to imprinted notebooks. Right off the bat, the personality of your brand should be seen on notebooks with logo which will speak well to your target audience,
Listening to your customers is one of the best ways to retain customers. Listen to both good and bad feedback as this will give you a better idea of what customers really want from notepads with logo and how you can provide it. Stay informed about the reviews and feedbacks of your customers so that you can address their needs for imprinted notepads.
SURPRISE AND DELIGHT CUSTOMERS
Keeping them guessing is another way to retain customers. You can ask them to take part in testing imprinted pens or you can send them promotions on special occasions. You can also provide them with “behind the scenes” information about pens with logo. Just make sure that your gesture is to really keep them engaged rather than promote sales.
Ensuring their loyalty is one of the keys to retention and there are many ways to build a loyal customer base. But you need to give them a reason to remain loyal. When someone purchases magnets with logo from you, give them a VIP treatment. You should also offer strong loyalty programs and perks whenever they buy imprinted magnets.
DON’T SKIMP ON CUSTOMER SERVICE
You may have the best imprinted folders in the market but if you have poor customer service, it is impossible to retain customers. Good customer service means taking action right away and communicating with customers on their preferred platform. Customer service means making folders with logo stand out and provide excellent customer experience.In today’s competitive market, retaining existing customers is important. So rather than setting your sights on acquiring new customers, focus on keeping customers you already have. Using promotional products like tablet cases with logo is an effective tool for customer retention. Whenever they use imprinted tablet cases, they will keep you at the top of their minds. Just follow the tips above and you can be sure that your customers will remain loyal.